Looks like a BMW pick-up truck (rendering pictured above) will never see the light of day. Hendrik von Kuenheim, BMW Group senior vice president of Asia, Pacific and South Africa, has gone on record saying that the German car maker has no intention of following rival Mercedes-Benz’s foray into the pick-up market.
“Definitely not,” he said, “because this does not fit into our genes and our culture.” He added that while there is massive potential in this segment, “BMW is not ready to change from the ultimate driving machine and the ultimate successful company in luxury to a mass manufacturer who goes after the volume of pick-up trucks.”
That sounds fair enough, but let’s not forget that the company has long claimed that it will never ever make a front-wheel drive car. Then came the BMW 2 Series Active Tourer and Gran Tourer duo. The latter is a seven-seat MPV, even, to which Mercedes itself has said it will never replicate, as “there are cooler ways to transport more than four or five people.”
So folks, which side are you on?
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Yeah yeah, that’s what they said a decade ago about not making a 2-series.
I saw p1 Arena
Look at the range of cars listed above. They sell a pick-up motorbikes and clothes. They’d sell fruit and veg if they thought there was money in it.
They might sell pisang goreng and nasi lemak too in bolehland
lawak baling!!!
BMW should be shy to making a van or pickup. BMW 2-series has got a big slap on their own face already. The ultimate machine is no-longer hold to its legacy.
Well until they find a way to make a ladder frame design worthy of the handling expectations that come with the brand, it’s gonna a be a no. Mercedes built the r class..it’s go no right to use the word ‘Cool’ with regards to a people mover.
I still think only the French and Swedes try to spice up people movers. However if bmw built a 3 cyl engine an ff..i wont count against them building a truck. whatever their people say, they are chasing VOLUME..look at the amount of niches they have filled up…
Mercedes built lorries and cargo vans. So a pickup truck is just another commercial sense to build.
BMW? I don’t know. The 2 Active/Grand Tourer is a distant skip of their own culture and does not look good either. a Bimmer pickup? may be an ugly duckling.
Bimmer MPV = fat ugly p*g
Conveniently forgotten this?
http://i.kinja-img.com/gawker-media/image/upload/s—NxQ7qek–/191gd11ckg583jpg.jpg
Yeah, in 5-10 years we will be seeing that truck. And there will be an M variant too, so that they can compete with Murica’s Raptors.
The funny thing is,this BMW pickup truck idea isn’t as blasphemous compared to the 2 series AT> since its RWD. What say you, Mr Kuenheim?
BMW execs is maintaining a wait-and-see attitude. If Merc’s pick-up prove to be sales success, there is really no reason why BMW not compete in the luxury pick-up segment. Maybe we will see a BMW X3 Sport Utility Truck in the future?
Follow the money. Don’t get too hung up on slogans, even your own. The famous “Nevers” include Volvo FWD, Porsche SUV, Porsche diesel …
money can change everything.
this “NEVER” wording, only Ferrari can say it… the rest all r jokers…