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Looks like a BMW pick-up truck (rendering pictured above) will never see the light of day. Hendrik von Kuenheim, BMW Group senior vice president of Asia, Pacific and South Africa, has gone on record saying that the German car maker has no intention of following rival Mercedes-Benz’s foray into the pick-up market.

“Definitely not,” he said, “because this does not fit into our genes and our culture.” He added that while there is massive potential in this segment, “BMW is not ready to change from the ultimate driving machine and the ultimate successful company in luxury to a mass manufacturer who goes after the volume of pick-up trucks.”

That sounds fair enough, but let’s not forget that the company has long claimed that it will never ever make a front-wheel drive car. Then came the BMW 2 Series Active Tourer and Gran Tourer duo. The latter is a seven-seat MPV, even, to which Mercedes itself has said it will never replicate, as “there are cooler ways to transport more than four or five people.”

So folks, which side are you on?