Toyota-Camatte-Hajime

This is the new Toyota Camatte Hajime that will be heading to the Tokyo show, only that the car is a toy and the show is the International Tokyo Toy Show, which starts today at the Tokyo Big Sight, the same Odaiba location that hosts the bi-annual Tokyo Motor Show.

The Camatte Hajime may be technically a toy, but at 3,020 mm long, it’s just slightly shorter than a kei-car (the Honda S660 is 3,395 mm long), and is a working car powered by an electric motor. Exterior panels are swappable.

The three-seater with the McLaren F1-style layout (kid driver in the centre, parents as rear passengers flanking the child) won’t be drivable at the toy show, but kids will be able to get in, buckle up, turn the steering wheel and push the pedals.

Toyota Camatte Toy Concepts-03

Although “Hajime” means “beginning” in Japanese, this Jeep-like machine is actually the sixth member of Toyota’s Camatte family, following the Sora, Daichi, Takumi, 57s and 57s Sports from previous Tokyo Toy Shows. The Hajime was named to signify that the fun has just begun with the Camatte range and there is more to come.

Besides the Hajime, Toyota will be introducing the Camatte Vision, a virtual way to experience Toyota’s line of exploratory concepts seeking to break the traditional boundaries of the way kids play and tinker with vehicles. Hot rods, ambulances and construction trucks are available in an augmented reality tablet app, where kids can see themselves and their family in a limitless combination of vehicle types and colours.

Here’s how it works. Hop into the Hajime and take a family photo. Grab one of the tablets at the booth, and customise a car by mixing and matching 13 body types and 12 colours. Take the tablet to the model driving course and hold it over the road – your virtual car will appear on the course with occupants inside.