2015 Ford DSFL 5

Ford’s Driving Skills for Life (DSFL) campaign has begun its third run in Malaysia – the 2015 edition kicked off last weekend with a session at Taylor’s University Lakeside Campus on August 22. The half-day DSFL workshops are aimed at raising awareness of safe driving techniques amongst Malaysian drivers.

The Driving Skills for Life programme was set up to educate drivers on necessary and practical skills for driving safely, helping to reduce the number of fatalities and injuries associated with traffic accidents – DSFL training includes both a classroom session covering theory as well as a hands-on driving session to apply the learnings.

This year, an emphasis on the dangers of driving under the influence of alcohol has been incorporated alongside the programme’s core content, where participants wear specially-designed gear to simulate the experience of driving where movement, coordination and alertness are impaired.

2015 Ford DSFL 1

Driving Skills for Life is designed to equip people with the skills they need to be better, safer drivers. Road safety is a very serious issue, and we feel it is our responsibility to help reinforce this message among Malaysian motorists, especially young drivers,” said Ford’s managing director of Asia Pacific Emerging Markets, David Westerman.

Driving Skills for Life is Ford’s flagship global corporate social responsibility (CSR) programme – in Asia, the programme is now running in its eighth year, and in addition to Malaysia, DSFL training is provided in China, India, Indonesia, Myanmar, Taiwan, Thailand, Vietnam and the Philippines.

By the end of 2015, Ford says that the programme will have reached more than 150,000 people with behind-the-wheel training and hundreds of thousands more through online training, school programmes and safe driving campaigns in 32 countries.

Read what the programme syllabus and experience is all about in our 2014 DSFL edition coverage. The programme began its run in Malaysia in 2011.