Nissan, the top-selling Asian brand in Europe, has reinforced its European growth strategy and confirmed its commitment to be the most desirable Asian car manufacturer by the year 2020. Central to the cause are crossovers, electric vehicles (EVs) and autonomous drive technology.
With the launch of nine new models in Europe since the beginning of 2014, Nissan’s European sales totalled 501,150 units in the first eight months of 2015, an increase of 9% versus the same period last year.
The Nissan Qashqai is doing very well – the 500,000th unit recently rolled off the production line in Sunderland, UK in just 21 months. Since production commenced in January 2014, records show that a Qashqai is built every 62 seconds with 20% of the total delivered to customers within the UK.
Renault’s Japanese partner says that the record growth stems from the company’s focus on new segments and high-growth markets, with localised production and investment allowing it to respond quickly and capitalise on market opportunities across the region.
“Nissan’s commitment to bold design, great quality, and accessible technology is demonstrated here today with the release of the stunning new Gripz Concept that will reinvent the compact crossover segment. In recent years, we’ve completely redefined what Nissan means for our customers. We have a track record of bringing the ‘best to the most’ – first,” said Paul Willcox, chairman of Nissan Europe.
On the EV front, Nissan gave the renewed 2016 Leaf its motor show debut at Frankfurt. The pioneering electric car packs in a new battery to boast 25% improved range of 250 km. Nissan has sold 185,000 units of the Leaf globally, and it’s the best-selling battery-powered car in town.
Meanwhile, the company is committed to bringing autonomous cars to market by 2020, with a differentiated offering built on simplicity, safety and accessibility.
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I wonder what happened to our EEV move by the Government which MAI was heavily pushing? Apa suda jadi? Basi kah?
MAI seems to be protecting the AP holders only instead of moving the country forward towards lower emission vehicles.
Government spends millions per annum to feed the MAI dudes with lavish overseas trips and good food but nothing really comes out of MAI that is concrete for our country
Um, if you din know, EEV policy is alredi in place. Axia and greatwall M4 is alredi certified EEV and thus have EEV benefits to the assemblers. Now its just up to other makers to bring in their EEV compliant vehicles.
Nothing much more MAI can do if the makers are slow. Proton is looking towards IRIZ EV to make them certified as well.
just got up from sleep john?
Car companies scared lah. MAI told them government wanted them to CKD Hybrid in Malaysia. Honda and Toyota spent billions to CKD the Jazz, Civic and even the Prius in Malaysia. Then Government play their buntot and said sorry la bang, no tax incentive anymore.
now EEV? They are scared cause Government is lalang and MAI is bigger lalang, cannot be trusted
John donno how to read properly
I can read properly la. You only otak kosong.
Meanwhile Proton believe D-segment is big volume so must focus on it.