jurgen-klopp-opel

It has been the biggest football story of the past week, if not the season so far (tied with Chelsea’s sudden collapse, perhaps), so one can’t blame Opel/Vauxhall for riding on the feel good wave of Jürgen Klopp. For the ignorant, the maverick former Borussia Dortmund manager is now the gaffer at Premier League side Liverpool, replacing the sacked Brendan Rodgers.

Now, the German may be on a reported £7 million a year, but he will be driving a relatively modest Vauxhall Insignia. That’s not just because Vauxhall is the ‘Official UK Car Partner’ of LFC; Klopp has been an ambassador for sister brand Opel as well. Looks like it has worked out perfectly for all parties concerned!

GM Europe says that Klopp has become a firm trademark with the Opel brand, supporting its portrayal of ‘sculptural artistry meets German precision’ with Klopp featuring on a business class flight promoting the Insignia as well as putting the Mokka compact SUV through its paces on the track.

Amazingly, Opel has even credited the 48-year old coach with turning round its fortunes in Germany, saying his role as an ambassador helped boost sales of its Insignia model by 35% in 2014. Opel also has Bryan Adams and Claudia Schiffer on board as brand ambassadors

“Klopp knows our business, he’s a car man and he most recently supported us at the Frankfurt Motor Show as we launched the all-new Brit built Astra. It’s great for both Opel and Vauxhall that he’s driving a Vauxhall Insignia and we wish him the best of luck at Liverpool Football Club,” said Rory Harvey, chairman and MD of Vauxhall.

You’ve got to admire Klopp even if you’re not a Liverpool fan. Both the man and his football style are engaging, and to successfully challenge the mighty Bayern Munich in the Bundesliga with one hand tied (small budget, his best players cherry picked by the Bavarians every season) is no mean feat. It’s a coup for the Anfield club, but starved of success for so long, no one should begrudge them for landing such a top manager. Alles Gute!