Star Wars fever has gripped the world, with many brands wanting to cash in on the popular sci-fi franchise. This includes Fiat Chrysler Automobile (FCA), who are looking to promote its Year End Blockbuster Sales Event with a series of TV spots starring some of the group’s models.

Ram Trucks’ approach includes a modified take on the trademark wide shot that is seen in the movies. In the 30-second video titled ‘Family’, we see a Ram 3500 driving across a wide open desert field, while a voiceover highlights an all-powerful “force” that customers can “harness.” Basically, 0% annual percentage rate for 75 months.

Moving on, Jeep’s ‘Shooting Star’ ad features some actual Star Wars space combat scene, complete with a cameo by BB-8. However, the scene then shifts millions of light years away back to planet Earth where a couple are enjoying the peace and comfort in a Jeep Renegade parked in a remote location. The spot then ends with the phrase, “enjoy the freedom to go far, far away.”

Fiat meanwhile, plays on your allegiance to either the dark or light side of the Force with two Fiat 500 Abarths facing off in the middle of a dried lake bed. Befitting the theme, a black and white Fiat 500 Abarth race towards each other before kicking up dirt on one another, complete with lightsaber sound effects.

Chrysler on the other hand, took the nostalgic path for its ad. The “First Time” spot recalls the feelings you had when you first saw Star Wars when the movie was released in back in 1977. The focus is on a young boy as he progresses through each important stage of his life from meeting his wife to watching The Force Awakens with his son, all with a Chrysler car being a part of it.

However, the most impressive of them all comes from Dodge. In its “The Force Gathers” 30-second spot, a black Dodge Viper ACR leads a convoy of Dodge Chargers down a road, ala Darth Vader and his legion of Stormtroopers. This “horsepower” convoy

The muscle car convoy are headed to a showing of The Force Awakens, and upon arrival, the valets certainly are short-handed to park them all. At the end of the video, a voiceover introduces a twist to a popular line from the movie, “join the Dodge side.”

Of all the Fiat Chrysler Star Wars-themed ads, which is your favourite? Let us know in the comments section below.