Proton has revealed a new logo, as seen on the brand’s Facebook page. The new tiger emblem also comes with a fresh tagline – It’s in the Drive!
As before, the new Proton logo’s dominating element is a tiger head inside a ring, and the emblem is in black and sliver. However, the “PROTON” lettering has been deleted, and the tiger head moved higher as a result. The ring is now thicker and looks to be more “3D” in appearance. New or old – which do you prefer?
“A new era, a new face. This new logo signals the beginning of a new era for all of us at Proton. It’s more than just a new face. It’s a new promise. A new attitude. A new commitment. Many do not know and have not driven our latest cars. It’s time they did. It’s time they knew who we are, what we stand for and how good our cars really are,” Proton said on its FB page.
Meanwhile, the new “It’s in the Drive!” motto alludes to driving pleasure, backed by characteristic good ride and handling, and the promise of new engines. Stay tuned for more big news from Proton today!
After 30 years of experience, learning, improving, and investing, we've reached a new dawn. An era that will have you know and think about us… differently. A new chapter that will bring you quality cars that deliver attractive designs. great value, and utmost safety. We've put our minds and hearts, along with millions of man-hours of research and development, into ensuring we produce cars that we are proud of. And cars you'll be proud to own. The proof will be in the driving. And there's no better way to convince you but for you to test drive our cars yourself. Therefore, along with our new PROTON logo, we now introduce as our new signature message: "It’s in the Drive!" Consider it our invitation to discover a new era of purpose, energy, innovation and focus. Welcome to the new PROTON.
Posted by Proton Cars on Tuesday, 16 February 2016
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Drive sales figure up.
others say ‘its nothing in the drive!’..
No, it should be “It’s in the Problem!”
Everything is improved but not the build quality. Good luck!
OMG…funny tagline..sound weird. It’s in the DEAD…hahaha
Why new logo? Very simple. Like everything else in Malaysia, it is the contracts that become valuable. The cucu, emak saudara, kakak ipar, kakak mertua, abang ipar, abang saudara of some DRB Hicom or Proton big shot will get this contract.
Don’t underestimate. the contract alone is worth hundred over million ringgit to change the logo. Not just for the cars, the building logo, the stationary logo, eraser logo, pencil logo, sharpener logo, ruler logo ALL must change.
For a company bleeding money and having very low sales, if the company is PRUDENT, they won’t do this now as it is a costly measure. But like I said, somebody in Proton or DRB wants to make $$$$$$
Still the tiger?
Auumm..
I expect bigger changes, “Proton” word from above switch to bottom and the logo “tiger” get bigger with the ring. How many expenses on this “logo” alone? Millions?
Gotto delete the word ‘Proton’ as everyone hates it
last i checked its only a kitten only…. tiger went for topi…
Meaningless and hopeless.
Sack the designer!
better to use the tiger and the ring only..this looks fugly..
Better use the middle finger and the ring only… just like what they did to the rakyat for 30 years
that designer trace back thundercat logo and mirror it at opposite direction. Siap!
thats Maybank..
They’re trying to memeing lamborghini
this looks fugly.. why dont they use just the tiger and the ring.. no need the shield
Proton need more protection… 1 not enough now need “2” protection lol !!!
yeah ! for those basher like me lmfao
What the hell Proton!
This is a con-job. Let see how design communities react to this and I’m sure it will be not good.
drive malaysia people crazy
copy lagi….
“EA Sports, it’s in the Game”
improve quality & service dulu la…baru tukar logo…
Perdana launching today? let’s the party begin!
Stop wasting money on this unproductive makeovers ….. focus on your product development improvement Proton !
EA Sports..It’s in the GAME!
Proton…It’s in the DRIVE!
think twice bro
the old one in the first Saga of 1986 is a lot better – it is illuminated at night. better than BMW or Mercedez Benz.
I agree..The old crest is better than this mirrored thundercat.
EA Sports…Its in the GAME!
Proton…Its in the DRIVE!
I feel if it follows Holden or Vauxhall design it would be greater.
already did that, with Waja. look closely and it actually has similarities with Vauxhall of the late 90s like Astra and Zafira.
Gotto copy Toyota lolz
Its in the service center
Tiger + Shield or Tiger + Ring. No rojak please.
You may ask Theo to render you a new one!
In the drive jugak
I think, need to more improve or develop emblem ring and a logo tiger it ok right now…^^ gd job.
They should use bahasa…
“Pandu di dalam”
Especially in Suprima
I wish they’ve use the tiger portrait from the front with the circular orb encapsulating it. A symmetry logo would make it more organic and pleasant to look.
that is Jaguar logo bro..
New logo can not give high RV!
Lol… they rebadge mitsibishies and hondas…now they changing other companies logos to suite their needs ..
Ea sports “it’s in the game” …lol
Proton’s Lotus ride and handling is good and real.
Go and test drive to believe.
But, please lah, your CVT is very noisy.
Also, the shield is redundant (ugly); ring + thundercat will do.
A go cart’s handling is also good lah. It’s about everything they can do well not just one area that makes or breaks a good solid car.
Ehh that tagline sounds like the Toyota “It’s all about that drive” campaign that’s going on right now. I guess when you have nothing else to highlight you talk about “the drive” haha
Like paultan reviewer said, “if there is one thing that P1 excel, it is in the drive. Brilliant. That’s it”.
So, yeah.. it’s in the drive. Correct tagline.
For the logo, the new one is better.
When the designers of the logo cannot decide between using just the ring circle or the outer lines, they just use both.
Makin lama, makin menjadi bahan lawak proton ni.
Always prefer the diamond and 14 pointed star used in UK Wiras of old.
Anyway, compared to this new logo, the current one is much, much better. Why it look like MS Paint drawing?
I feel that the flat look of the old logo is nicer… 3D look is so 90’s/early 2000!
Just die and go Bankcrupt already,you darn abomination !
Proton haters everywhere
Proton pengampu everywhere
The shield represents the protection it received all these time.
The ring shows that it cannot be break out to be a global player and is still somewhat a jaguh kampung.
The tiger with its mouth open represents the end. The tiger is aware of its imminent death. It will try to defend itself till the end. Hope will fade.
Let’s poke the tiger!
This was the best comment i’ve read mr.Policeman. Let’s poke the tiger! lol
Good. Great. Yes, lets get people to test drive. Sit inside and feel the plastic quiver under one finger pressure. See the labels that will fade after 3 months. See the buttons that will fall off after 6 months. Hear the engine that runs on petrol but sounds like a diesel.
Then, go to your nearest used car dealer, and test drive any Toyota, Honda, Mazda, Nissan (not Almera), Kia, Hyundai and Ford. For the same price, dear Malaysians, you’ll have a car you won’t die in and that won’t cost you thousands to maintain and won’t break down on you. Please. Just do it.
I thought the tiger already been hit at LPT
Yeah… it will end that way! Like it still don’t know what hit them.
Because they is nothing good from proton so it’s in the drive which means nothing. Proton you shud change yur tagline to ” We are sorry, thank you for your support for the past 30 years, we are officially closing down to end your suffering”
prefer shield + tiger head minus the ring.
hmmm,proton should remove the sheild lah,its like a logo that’s not complete with the shield,let the ring alone btw the tagline is most suitable for the good handling from proton cars,thumbs up
prefer the old one
or, just the ring and tiger without the shield
Remove the shield and maintain only tiger in the ring. Will look more nice
Broken English…drive it to believe it…feel it…all broken English …Proton u cannot even get yur English words correct pls pay more to hire REAL advertising people
ugly logo. just omit the shield and use the ring only then it looks better. who designed this ugly logo. the old one was better balanced… another screw up design by Proton styling Gods!!!!
Thunder..thunder.. Copy Cats
The designer must be from Thunder cat era. Make it simpler so that can reduce few ringgit on the car price. By the way current logo also faded very fast
Thunder…Thunder…Thunder cat….hooooooooooo…..!!!
apa harimau lagi, dah jadi kucing lettew
Whatever logo you put in or designed by a top name, the Proton name is stale already. Even big three automakers in Japan are already feel the heat at the moment with autonomous cars..Tesla, Volvo, Google, Apple. How is Proton going to keep up with the high tech onslaught??
EA SPORTS – ITS IN THE GAME
PE-RO-TON = ITS IN THE DRIVE
Awkwardly similar
Sooo…. basically what Proton just did, is to use a slightly modified 3D version of their Taiwan-spec export badge ?
Proton cars that were exported to Taiwan (ROC) had different badges. No other country got this badge, only Taiwan did.
This is what it looks like ; https://www.flickr.com/photos/83468718@N06/14884674825/
The reason why is because there was already another company in Taiwan called ‘Proton’. And our Malaysian Proton could not secure the rights to use the ‘Proton’ name in Taiwan. Proton-Lotus was used instead.
Not many know this, but now you do. :]
Also, I think the new badge is fine, but the ’empty space’ under the ring looks weird. But I’m sure it will look fine on the front grille. When the new ‘tiger’ badge came out on the Waja, I didn’t like it either, but I got used to it. My favourite badge has to be the good old ‘Iron man’ Saga badge from the 1980s, the one that lit-up blue in the night. haha
go to Google.com image search then type in Combofix. You can see current Proton tiger head logo is almost identical with Combofix software. It’s just that the tiger head is facing different direction…
EA Sports, it’s in the game…
Shows how backwards their mindsets are.
The new trend now in logo is to make it simple, and flatter (no shadows/embossed/shading etc)
Proton on the other hand is going backwards, making things more complicated in their logo and adding all the 3d effects etc.. That is so 2000.. get with the time!
New logo certainly not an improvemet, but it won’t mean anything here in the UK anyway.
Proton UK were slowly dying on their feet for years and hav’nt sold a car since 2011…