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Rolls-Royce has introduced a new Black Badge styling package for their cars aimed at addressing the need to appeal to a younger customer base. Apparently Black Badge is the ‘alter ego’ of Rolls-Royce, meant to be darker, more assertive, confident and powerful.

How does all this marketing spiel translate to actual trim changes to the Ghost and Wraith, the only two models that are offered with Black Badge trim currently?

Firstly, the ‘Flying Lady’ on the hood is now finished in high-gloss black. The Double R badges on the prow, flanks and aft of the car are inverted to become silver on black. Chrome finishing on the front grille surround, bood lid finisher, lower air inlet and exhaust pipes turn dark as well.

There are new composite carbon fibre and lightweight alloy wheels, featuring 22 layers of carbon fibre laid in three axes, folded back on themselves at the outer edges. Further strength is added via the 3D forged, aircraft-grade, aluminium hub which is bonded to the rim using aerospace strength titanium fasteners.

On the interior, everything goes darker with more carbon fibre as well. The centrepiece of the Black Badge cabin is the aerospace-grade aluminium-threaded carbon fibre composite surfacing. Threads of aircraft grade aluminium just 0.014mm in diameter are painstakingly woven together before being bonded with carbon fibre.

This surface material then has six coats of lacquer applied, is left to cure for 72 hours, after which it is hand-polished to a mirror finish.

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The air vents on the dash and in the rear of Black Badge motor cars have been darkened through the use of Physical Vapour Deposition. This surfacing method is one of the few ways to colour metal whilst ensuring that the parts will neither discolour nor tarnish over time or through repeated use.

Set into the cars’ fascia is a newly created Black Badge clock whose hands are tipped in orange and whose face is adorned by the ‘Unlimited’ rating infinity logo that previously appeared in the Phantom Drophead ‘Waterspeed’, created in 2014 to celebrate the daring of world speed record champion Sir Malcolm Campbell.

The ‘Unlimited’ infinity logo is also embroidered on the Black Badge’s upholstery as black leather combines with vibrant colours of Tailored Purple in Ghost Black Badge and Cobalto Blue in Wraith Black Badge, delivering a more edgy feel to the cabin.

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Finally, there’s a moody light cast from the black starlight headliner, and reflected around the cabin from the polished fascia, to create a darkly atmospheric ambiance.

If you’re young, rich and powerful and can easily afford a Ghost or Wraith but didn’t think it suited your image, perhaps the new Black Badge versions will tickle your fancy?