BMW 360 Safety programme-1

BMW Malaysia, together with the Julia Gabriel Centre and the Association of Registered Childcare Providers Malaysia (PPBM), is organising the third edition of the BMW 360° Safety programme. Said event, which kicked off earlier this week and runs until May 14, is catered to parents with children enrolled at the Julia Gabriel Centre at Citta Mall.

The programme is meant to raise awareness on road etiquettes and in-car safety technology as well as practices that parents (drivers) should be aware off. The initiative is also being held with the upcoming school holiday and Ramadan season in mind.

It started off with a one-week Traffic Safety Programme, which is currently taking place at the Julia Gabriel Centre at Citta Mall. The on-going programme consists of a series of road safety themed activities, which have all been incorporated into individual syllabuses. Said syllabuses are divided into six parts.

On day one, participants have been given a visual lesson entitled ‘what’s on the road’, while day two consisted of a ‘little messengers’ colouring activity. Day three will see a role-playing activity (stop, look and listen) to be held. On day four, an arts and crafts activity (we hold hands) will take place and on day five, there will be a play-and-learn activity (my car seat). Finally, on day six, a practical seatbelt experiment will be conducted.

Meanwhile, at the kick-off event today, PPBM conducted a safety talk, along with a child restraint demonstration. This was an attempt to show and explain to parents how they can eliminate incorrect fitting of child seats. Also, a child restraint ‘health check’ was also conducted for families with car seats or booster seats to ensure proper installation and seat usage.

Topics covered during the safety talk today by child passenger safety consultant May Hwong included the benefits of a child restraint system (child seat), as well as the advantages of a rear-facing child seat and the types of child passenger safety systems.

Following this, BMW Malaysia will embark on a six-month programme, where the brand will visit selected kindergartens and Montessori centres nationwide, to organise the BMW 360° Safety programme in a similar fashion. During this time, BMW Malaysia will carry on with raising awareness and galvanising action for more responsible on-the-road and in-car safety practices with parents and their children.