A new milestone has been attained in the strategic partnership between the PSA Group and Dongfeng Motor at the presentation of the “5A+” medium-term plan for Dongfeng Peugeot Citroen Automobile (DPCA) on Wednesday. The agreement goes hand-in-hand with the PSA Group’s “Push to Pass” strategic plan.
In summary, both entities have signed an agreement to design an electric version of the Common Modular Platform. Called e-CMP, the future platform will see a worldwide offering of all-electric, high-performance B- and C-segment vehicles for the Peugeot, Citroen, DS and Dongfeng brands come 2019.
“The future e-CMP platform is a key milestone in our partnership with Dongfeng. It will speed up the worldwide development of both of our groups, while helping us to reach the strict carbon objective set for 2020,” said Carlos Tavares, chairman of PSA Group’s managing board.
“The new 5A+ medium-term strategic plan is designed to make DPCA an efficient car manufacturer, capable of providing its customers with comprehensive mobility solutions,” Tavares added.
Another agreement of similar importance relating to a human resources framework was also signed between both parties. The agreement is designed to increase synergies to develop talent internationally and to address a number of human resource challenges.
Said agreement will provide temporary employee exchanges between operational teams in the field of research & development, marketing, manufacturing, finance and human resources. Best practices will also be shared in each area of human resources to identify potential areas of cooperation.
The plan comes with three strategic focuses. First, is to significantly increase customer satisfaction with products and services, with the aim of moving into the top three ranking in the industry by 2018 and becoming number one in 2020. Second, to generate revenue in excess of 100 billion yuen (RM61 billion) by 2020 and third, to ensure profitable, sustainable growth underpinned by productivity gains of 30% by 2020.
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