At the launch of the 2016 Proton Perdana Proton’s deputy CEO Datuk Radzaif Mohamed expounded upon the reasons why this design direction was taken, the reasons for adopting the similarities with Honda for its interior, as well as the company’s plans to improve on all of its models.
The swooping roofline, “two-and-a-half box” design as opposed to the traditional three-box sedan design, was an adoption of current design trends for D-segment cars, said Radzaif. Interior space and luggage space has not been sacrificed either, despite the two-and-a-half box design, he adds.
Subject of much talk was the body-coloured bodykit and rear diffuser, as it breaks from the convention of contrasting with the rest of the vehicle body. Radzaif said that this decision was made in order to give the Perdana more of a D-segment, executive look, compared to sportier offerings on the market.
The Perdana is targeted at the middle-aged market, those aged 35 and above, hence the sportier look of a contrasting diffuser and bodykit would not be in line with the Perdana’s intended purpose as an executive car, said Radzaif. Having said that, “if there are requirements for us to do it differently, this is something that is an option we can look at,” Radzaif adds.
Moving on towards the interior, much was adopted from the Honda Accord’s interior because ” one of the key decisions with the Perdana was to take the least amount of time possible to bring it to market,” Radzaif explains. However the Honda interior is already very good, and what Proton has done is to enhance the infotainment with a new touchscreen head unit, as well as a GPS navigation unit.
Key to regaining the market’s support is in the Perdana’s refinement, Radzaif said. Beyond the design, work on noise, vibrations and harshness (NVH) is a priority, and that extends to Proton’s other models too, Radzaif added.
GALLERY: 2016 Proton Perdana 2.4
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AI-generated Summary ✨
Comments on the blog post reveal a mix of admiration and criticism regarding the Proton Perdana's design and features. Many find the exterior styling promising, but the interior and overall quality seem disappointing, with criticism of cheap-looking materials, body-colored diffusers, and fake exhausts. Several comments question the decision to include sporty elements like diffusers while claiming the car is meant for a middle-aged, executive market, suggesting inconsistency. Some critics highlight Proton's focus on cost-cutting and rushed development, comparing it unfavorably to Honda Accord, and express concern over the car’s market positioning and design choices. Overall, sentiments lean toward disappointment with some appreciation for the exterior, but fears that the car’s execution and quality do not meet expectations for a flagship model.