Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales

Posted in Cars, International News, Porsche / By /

Porsche 718 Boxster S Review 7

Porsche is looking to gain added traction in China by offering less powerful but cheaper versions of its new 718 Boxster and 718 Cayman models. By offering base versions of the two cars for under 600,000 renminbi, the automaker is hoping to almost double its yearly sales of the duo in the republic.

The pared-down vehicles will feature 250 hp, unlike the 300 hp found on entry-level European and US versions, and China will be the only country in the world to feature a 250 hp 2.0 litre four-cylinder mill. Porsche’s head of the 718 model line, Jan Roth, told Automotive News Europe that the 600,000 renminbi price is a magical threshold for customers in China, as shown by competitors’ offerings.

Roth added that the move is expected to bring sales of the two cars to the 4,500 mark next year, a significant jump over the 2,500 Boxsters and Caymans it sold there in 2015. The 718 Cayman will begin selling in China in December, a month after its sales debut in European and US markets.

China is Porsche’s biggest single market, but buyers there seem more enamoured of its SUVs than its sports cars – the report adds that sales of the Cayenne is around 16 times higher than that of the 911, and so it’s hoping to spark interest in the sports car segment by going low with the 718 duo.

GALLERY: Porsche 718 Boxster

Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales

Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales

Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales


GALLERY: Porsche 718 Cayman
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • AQ on Aug 10, 2016 at 12:18 pm

    Why Porsche is not bringing this in M’sia? Under RMB600K that’s less than MYR360K. It will be selling like a hot cake back here!

    Like or Dislike: Thumb up 13 Thumb down 0
    Reply
  • john on Aug 10, 2016 at 12:51 pm

    VW continue to dilute the Porsche brand, one day Porsche = VW = Toyota = Honda.

    Like or Dislike: Thumb up 8 Thumb down 4
    Reply
  • wtt on Aug 10, 2016 at 4:50 pm

    Bring to malaysia the new 718 with old 6 cyl engine at RM300k confirm sales go up!

    Like or Dislike: Thumb up 1 Thumb down 0
    Reply
  • wtt on Aug 10, 2016 at 4:50 pm

    bring to malaysia the new 718 with old 6 cyl engine and sell at 300K sure sales go up

    Like or Dislike: Thumb up 1 Thumb down 0
    Reply
  • Talking italian on Aug 10, 2016 at 4:51 pm

    Might as well get an audi tt convertible

    Like or Dislike: Thumb up 1 Thumb down 0
    Reply
  • modesto.h on Aug 10, 2016 at 6:13 pm

    not so “porsche” if it has only 250hp..

    Like or Dislike: Thumb up 1 Thumb down 3
    Reply
    • Silwen on Aug 12, 2016 at 8:06 am

      The older 986 model with a 3.2l had 260hp and was good for the century sprint in under 6 seconds

      Like or Dislike: Thumb up 0 Thumb down 0
      Reply
  • rtrt on Aug 10, 2016 at 7:45 pm

    cheaper price ok la (rmb600k!), but lower output?…emmm, there are tons of 2.0T 250hp rivals in china, better close shop if u think chinese are stupid

    Like or Dislike: Thumb up 0 Thumb down 0
    Reply
  • kumar on Aug 11, 2016 at 9:31 am

    would love to own this. yum yum!

    Like or Dislike: Thumb up 0 Thumb down 0
    Reply
 

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