Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales

In Cars, International News, Porsche / by /

Porsche 718 Boxster S Review 7

Porsche is looking to gain added traction in China by offering less powerful but cheaper versions of its new 718 Boxster and 718 Cayman models. By offering base versions of the two cars for under 600,000 renminbi, the automaker is hoping to almost double its yearly sales of the duo in the republic.

The pared-down vehicles will feature 250 hp, unlike the 300 hp found on entry-level European and US versions, and China will be the only country in the world to feature a 250 hp 2.0 litre four-cylinder mill. Porsche’s head of the 718 model line, Jan Roth, told Automotive News Europe that the 600,000 renminbi price is a magical threshold for customers in China, as shown by competitors’ offerings.

Roth added that the move is expected to bring sales of the two cars to the 4,500 mark next year, a significant jump over the 2,500 Boxsters and Caymans it sold there in 2015. The 718 Cayman will begin selling in China in December, a month after its sales debut in European and US markets.

China is Porsche’s biggest single market, but buyers there seem more enamoured of its SUVs than its sports cars – the report adds that sales of the Cayenne is around 16 times higher than that of the 911, and so it’s hoping to spark interest in the sports car segment by going low with the 718 duo.

GALLERY: Porsche 718 Boxster

Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales

Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales

Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales


GALLERY: Porsche 718 Cayman
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales
Porsche to sell cheaper, lower-output 718 Boxster and Cayman models in China in bid to push sales

Looking to sell your car? Sell it with Carro.

Sell your car, get paid in 24 hours

Renew your car insurance with us, 10% discount!

Use the promo code 'PAULTAN' when you checkout for 10% discount!

Renew Car Insurance

Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

 

Add a comment

required

required