Grab has announced a reduction of GrabCar fares by up to 15%. The ride hailing app’s fares are now 20 sen lower per km, from RM1.30 to RM1.10 per km. This is for the Klang Valley for weekends (all day) and weekdays non-rush hours (all day except 6am to 10am and 5pm to 8pm). The new rates are effective midnight today.

“We take fare pricing seriously with a long-term approach. With our new fare structure, Grab offers the most competitive on-demand transport service for private cars in Klang Valley by providing cheaper fixed fares and a higher quality service to our passengers,” said Jaygan Fu, country head of Grab Malaysia.

“Our passengers can plan and manage their journeys better to avoid the usual rush hour and capitalise on our lowered fixed fare so they can do away with the hassle of driving around looking for parking space and paying parking fees when going out for meetings, shopping or just head out for lunch. So regardless of traffic conditions, they are guaranteed a safe, convenient, comfortable and most importantly, pocket-friendly fixed fare,” he added.

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Grab, which calls itself Southeast Asia’s leading ride-hailing platform, also illustrated its new fares next to “Competitor X”, which we can safely assume is US-based Uber with its uberX service. Grab’s fares are fixed.

Fu added that the reduced fares benefits part-time drivers who are mainly working professionals that tend to drive more during rush hours (before/after working hours) and weekends by helping them earn more.