Yes, I know, we couldn’t believe our eyes, either – an ad for the upcoming Hyundai Ioniq hybrid has been spotted on our sister classifieds site, bearing a stunning price tag of RM99,000. This puts the price of the C-segment-sized Toyota Prius rival within spitting distance of what the smaller Prius c used to cost back when it was eligible for CBU hybrid duty exemptions, at RM97,000 OTR with insurance.

The ad copy listed two trim levels, the base model and the Ioniq Plus (expected to be priced at RM130k), so we’re assuming that the eye-catching headline price is for the entry-level variant. As such, don’t expect your hundred grand to buy the toys and active safety features found on the high-spec model previewed earlier in the month. It’s still a bargain, however, especially when the full-size Prius was priced from RM139,900.

Whichever model you go for, power comes from a 1.6 litre Kappa GDI four-cylinder direct-injected engine, producing 105 PS at 5,700 rpm and 147 Nm of torque at 4,000 rpm. Hyundai claims that this internal combustion engine has the world’s highest thermal efficiency at 40%. Interestingly, that’s the same claim with the same 40% figure as Toyota’s current fourth-gen Prius.

The mill is mated to a permanent magnet synchronous electric motor with 32 kW (44 PS) and 170 Nm, a lithium-ion polymer battery (lower memory sensitivity, better charge/discharge efficiency and increased maximum output over nickel-metal hydride batteries) and a six-speed dual-clutch transmission. Combined system output is 141 PS and 265 Nm.

Performance-wise, the Ioniq goes from 0-100 km/h in 10.8 seconds with 15-inch wheels and 11.1 seconds with the 17-inch option, while the top speed is 185 km/h. Combined fuel consumption is rated at 3.4 litres per 100 km with the smaller wheels and 4.0 litres per 100 km on the larger ones, and the car is also capable of driving in fully-electric mode at speeds of up to 120 km/h.

The Ioniq will be available in Malaysia with plenty of kit, such as 17-inch wheels, Qi wireless charging and a suite of active safety systems including Blind Spot Detection, Lane Change Assist, Rear Cross Traffic Alert, Lane Departure Warning, Lane Keeping Assist, Autonomous Emergency Braking and Smart Cruise Control. As mentioned earlier, don’t expect the base model to come with all these features.

GALLERY: Hyundai Ioniq Hybrid in Malaysia