Having repeatedly said no in the past, Volkswagen may now be changing its tune to a yes in the potential sale of Ducati. Over the course of 2016, rumours abounded that the Italian motorcycle brand – acquired by Audi in 2012 – was set to be off-loaded in an effort to cover ever increasing costs brought about by the Dieselgate scandal.
Now, Reuters reports that the German automaker is considering a possible Ducati sale, citing two sources familiar with the matter. It has tasked an investment banking boutique to come up with possible options in a bid to streamline spending, and one of the moves being bandied about is the sale of Ducati.
The sources told the news agency that VW has already put out feelers to potential buyers, but no firm decision had yet been taken on whether the brand will be sold. They added that if the idea of a sale doesn’t attract sufficient interest, the automaker may also look at a stock market flotation option for Ducati.
According to one of the sources, Ducati could fetch a valuation of up to 1.5 billion euros, or 15 times its core earnings, and the brand may appeal to Asian buyers in China or India, which might view Ducati as a catch. The sources added that private equity firms might have an interest in the brand.
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My advice to VW is that, when you sell Ducati, don’t be like the bodohs in Proton. Sell Ducati for few hundred million.
Nothing beats Proton brains. Buy MV Augusta for few hundred million EURO. Few years later, sell it for 1 EURO.
The buyer who bought MV Augusta for 1 EURO sold the company few years later for few hundred million EURO clean profit.
Now you know why Proton is bleeding money.
MV is run by conmens, staying on the top management even when the company is sold to others. 1st it was Proton who got burned, later it was Harley Davidson, bought for millions and finally sellling for 1 euro too similar to what happened to Proton. Now bought by AMG Mercedes lets see if they would be conned too.
How bike company can sell for 1.5 billion Euros and some car companies, cannot even find buyer? Got to beg for buyer…..
we got good deal for u VW….sell to P1 for few million or billion euros…they will sell it back to market for Euro1, trust me, p1 got the best management in the world.
Yup. Same same like Harley with MV… oh wait.. Or even Mesidis bleeding by… oh not again…
Bro, how is P1 going 2 pay 2 VW when they are on ICU ??!
I have a feeling they might sell Lotus for RM1
Tony Fernandes bought AirAsia from DRB for RM1
All this just excused only.. if really due to dieselgate scandal.. Why VW willing to fork out Euro13 billion for 90% Ferrari Share…
Next time people will claim Ferrari just glorified VW..