If you had to guess, what is the average age of a Rolls-Royce customer? Sixty? Seventy? Well, the answer is a lot more surprising, according to Rolls-Royce Motor Cars chief executive officer Torsten Müller-Ötvös.
Speaking to Bloomberg, Müller-Ötvös said ,”we are seeing, in that segment of ultrahigh-end-growth individuals, a fast decrease in average age. It’s fantastic, it really is.” As it turns out, the global average age of a Rolls-Royce customer is 45 years old, which is significantly lower from 56 years (seven years ago).
That is lower than the average age of car buyers overall (52 years old), referring to data by Kelley Blue Book, which also pins the average age of luxury car buyers at 50 years old. Rolls-Royce’s average new-buyer age is also lower than that of Mercedes-Benz (51 years old) and BMW (50 years old).
Attracting younger buyers is certainly beneficial to the luxury carmaker, as it not only allows for them potentially to become repeat customers, but also ward off the brand image that only pensioners drive such cars. The brand’s new Black Badge series of cars is an example of how it is attempting to appeal to younger buyers.
Müller-Ötvös also revealed that most of its youthful buyers are self-made millionaires/billionaires. “It’s not any longer inherited money. The majority is all self-generated money in very young people who are already making fortunes, be it real estate, be it engineering, be it IT, be it Western entertainment, whatever,” he said.
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33years to go. Not bad, not bad.
I have longer time, 38 years
If they reveal, many will be from pyramid schemes and scams!
Uncle or not uncle car? Which one more uncle, this or Camry?
In Malaysia, at 45 yrs old, average buyer can only afford Myvi, Axia, Alza, Bezza, Saga, Persona or Preve.
What a big difference. But gomen say that we are already on our way, 100% confirmed, to be high income nation in 3 years time with average GDP per Capita of US48k per annum. That is US$4k (Rm18,000) per month.
This means Malaysians will be earning RM18,000 per month by 2020.
Keyword: average.
Average, logically good.
When 1 person’s pay equivalent to peanuts & another’s pay equivalent to diamonds.
In Malaysia, at 45 yrs old, average parent emptied their KWSP funds to settle kids study loans.
That average parent probably only has average foresight cuz never start putting money in education fund for children, or think to get gov scholarships, or private scholarships, or uni scholarships, or PTPTN. Average foresight indeed.
Then in Malaysia, it will be even younger for the average age as many can only afford P1 or P2. 20?
I bet the majority of their customers are from China.
And MY MOF.
Pricing down cars oso helps, no? In the past, sultans have to trade in big chunks of fortune just to get in line and wait years for their cars.
I don’t mind to be above average… so long as I eventually get one…
how about this?? AVERAGE malaysian had to rides kapchai to work…….and need to have 2 jobs to support AVERAGE family size.