With the first half of the year past us, let’s reflect on how the automotive market in Malaysia is performing up until H1 2017, using sales data compiled by the Malaysian Automotive Association (MAA).
Compared to H1 2016, overall total industry volume (TIV) for H1 2017 experienced a growth by 9,002 units or 3.27% to hit 284,461 units from 275,459 units.
Focusing on the industry players, Perodua continues to lead the pack by selling 99,675 units in H1 2017, which also represents a 2.37% increase from the same period last year. Even so, the national carmaker experienced a slight decline (-0.3%) in market share at 35%.
Meanwhile, Honda’s performance in H1 2017 is a significant improvement from H1 2016, with the brand selling 52,527 units compared to 39,654 units, representing a 32.46% jump. There’s more good news for the big H too, as its market share also grew to 18.5% from 14.4% in H1 2017.
Progressing further down the list, Proton and Toyota both saw an increase in sales during H1 2017, with the former selling 39,393 units (+10.26%), while the latter sold 33,723 units (+23.76%). Both also saw an increase in market share with 13.8% for the national carmaker (+0.8%) and 11.9% (+2%) for Toyota, respectively.
Other gainers on the list include BMW with 4,816 units (+21.49%), Kia with 2,305 units (+14.45%), Subaru with 2,291 units (+39.19%) and Renault with 295 units (+30.53%). All four brands also captured more market share, save for Renault which remained at 0.1%.
On the other hand, brands that didn’t fare so well include Nissan, Volkswagen Mitsubishi and Mazda, all facing a sales decline of more than 30% during the first half of 2017. As a result, market share for the four brands mentioned also declined, more so for Nissan (-2.9%).
Despite a slight dip in sales, Mercedes-Benz still manage to occupy the sixth spot on the list with 6,034 units, which is 60 units of 0.98% less than during the same period last year. The brand’s market share was also reduced by 0.1% to 2.1% in H1 2017.
Click on the table below to view an enlarged version.
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BMW up 25% !
Mercedes down 1% !
Mercedes sales trickery can’t be sustained
[1] Mercedes after achieved luxury segment no.1, Mercedes start pullback the discount cause the sales drop. [2]Mazda sales is bad & is a dying brand, Mazda Malaysia management successful transformed Mazda become a car-park business company, start from 2016 build new Mazda 2, 3, CX-3 upto CX-5 all parking for display, included Pre-facelift/Pre-owned/Previous-gen : —> Mazda failed only 2 reasons, Mazda as a non-luxury segment selling at luxury segment price. Also hyper-arrogant give zero”0″ discount for new car, & only -6k for 2016 model. *Pls to know 1year old car value droped by ~20%, 113k after 1yr will dropped to 90k. *Pls to know Preowned/Used car interest is ~1% higher @$10k extra paid in total; by calculation sell 90k=actual selling at 100k. [3]VW is killing themselves, also havi g 2 problems. Vw give least spec but sell highest price; eg. Lowest kosong spec Passat @160k. After sales is very worrying, replace a battery unit can be cost rm1000, ridiculas expensive x4 compared normal replacement rm250.
Japanese car good or not? Sales figures tell you everything.
No good coz takata airbags
Proton with 12,000 workers can only make and sell 60,000 cars.
Car company in Thailand, only got 6000 workers but can make and sell 600,000 cars. This is with half the workforce of Proton but sell 10x more cars.
Goyang kaki betui!
P1 got R&D, tomyam no real R&D
Where you get this figure? 6K worker produce 600K cars in Thai, that’s a way way more then H1 2017 My car sales.
no point R&D when they don’t even invent anything! !.8 bil gone down the drain
Agreed. Tomyam R&D only makes bumpers & bodykit
So? Why Thailand still cannot design, build & produce their own car if they are the most productive car workers in the region?
*21.5%
Volvo up 38% !
Audi down 34% !
Mindset has changed. Pipu starting to realized that Audi is not as luxurious a brand as Merc. Those that wanted to buy Audi decided to up their game and get Porsche instead. Porsche up 6.59%.
Volvo will get better when new XC60 arrives, and then XC40.
Proton also got chance with rebadged Geely Boyue. Majulah family Geely.
Low volume. Nothing to shout.
What is protong number if taken out the gov , polices, taxis I wonder..
Mazda oh Mazda…wonder boy in cx5 now going nowhere …
Ady taken out, yet basher still want city cheaper than nippon, how?
Its about the same for P2 ekceli.
CX-5 is good for the first tree years after launch. They thought the good times are gonna last forever… unfortunately… with Honda got more launches than P1 and P2, things are very tough nowadays…
Without Gomen help of buying Proton cars for all their departments, ministries, Polis, BOMBA, TUDM, TLDM, Tentera, JPJ, Kastam, Jabatan PErhutanan, Jabatan Pengairan etc etc etc (hundreds of Jabatans)
….Proton can hardly sell 10,000 cars per year to the general public
I can understand why P2 are the leader because their cars are generally cheaper than the rest but that does not mean it is cheap.
What I cannot fathom is Honda outsell Proton cars by more than 13k units. Is it because consumers perceived Honda cars are better hence fork out a premium for the badge. I believe our esteem commentators will fill out after me. TQVM.
P2 is cheapo
Aiyoh, even a 12 year old can tell you buy Honda & not Proton.
Consumer does not perceive Honda cars are better than Proton. Honda cars are actually better than Proton. In fact most cars are better in Proton. The reason Proton still clinging on 3rd spot is because it is cheaper than foreign brands and disoriented consumers.
Most cars are better than Proton, they got 5 stars ANCAP kah?
Kahkahkah
MY pipu dah kaya
What do you mean perceived better? They _are_ better since they’re above Proton. Hard data right there, market already decided.
According to your logic, lambo or felali must be the most popular because it is the best but it is not.
Higher sales number doesn’t mean it is better
Because their power windows seldom jammed, some service centre got nasi lemak, playground, toilet very clean, astro and sent you to supermarket if it’s nearby, before service call you to confirm, after service call you. Very good lighting, free wifi… and lastly… kereta jenis jepunis overlord.
The sales meant for Proton ran off to Perodua by a big margin.
The sales meant for Toyota ran off to Honda bcuz Toyota bodoh kedekut VSC, padan muka.
Troll reason : bcuz GST reduce cost of living, now rakyat no need buy Proton, can afford Honda. Cukurlah our menteri so smart, with 3.85 CGPA.
Well said, bro. Pray hard that Geely will not be using Proton as dumping ground for failed products from China’s market like Mitsubishi did to Proton since 1985.
whatever it is buyers of the P2, Honda, Geely Malaysia and Toyota and the like untung because car resale values would be better than the tak-laku brands.
As for ETCM, yennadei, when are your bloody product planners going to wake up lah. X-Trail is begging for the 2017 facelift, Almera kereta bajet rakyat is basically in proton class, Grand Livina is a grand joke of useless MPV, the Nissan Kicks is so far away from being a reality, the uncle Teana is hiding in the corner somewhere wishing it was an updated Almera instead. The Syplhy took its 6 airbags to the grave because it piratically doesn’t exist anymore.
Very simple.
Price not withstanding, Honda had a string of good sellers, the Civic, BRV, HRV, and the City. It also had the facelifted Accord.
The thing is, Honda buyers in all possibility is not even looking at Proton. The numbers come from cannibalizing Toyota and Nissan buyers.
Take commercial vehicles out of Toyota’s list and you will see where all of Honda’s numbers come from.
FWIW, Proton did get an increase, but its rather poor past reputation still haunts it. Severely.
just imagine if honda allowed by miti to market their jazz 1.3 here since brio absolutely not up to malaysian standard.. let say in the range of 56k to 64k..then b-segment hatchbacks such legendary myvi, not so rare iriz and even a-segment anchorman axia will suffer just like toyota did.. how come honda been allowed to offer civic, cr-v, accord to name a few in varians of engine options?? nevertheless whenever jazz 1.3 do come, the market target segmentation of this demographic kind of buyer will consider less about axia and myvi..iriz jangan cakap lah ye..
Whos that one guy who bought a Lambo in the first half lol
Probably a fatso by the name of JOLO. Who else got millions of $$$ come calling without much effort. Cheers…
Hmm… Jack Sparrows in JOLO? Yep, making millions w/o much effort.
Maybe some old politician who wants to tackle a young starlet
probably someone with daddy’s money in a southern state
edaran tan chong motor can close shope dy
Proton will hold kenduri kuih koci celebrating their increase padahal considering the Perdanas given to VIPs as part of the sales figure.
I think everyone shud be thankful for any gud news. Why live life so constantly miserable?
Hmmm… I think the introduction of V number plate accelerating car sales in 2017…
Subaru up 39% salesman happy this year
Proton need 150,000 units sales and above to break even, make profits.
CITROEN MANA???
Wow Honda doing really well. Proton….not so much. Close shop better.
You tak sukak you kluak!
Before the launch of the Bezza last July, people used to say things like ‘game changer’ and ‘Proton killer’. One year later, exactly what has changed ? Perodua’s market share didn’t improve at all. The Bezza has sold well, but likely at the expense of Axia and Myvi sales. Perodua is working on the next gen Myvi and a new SUV, so maybe those two models will help increase Perodua’s market share next year.
The fact that Proton’s market share has improved slightly as of H1 2017 is quite admirable considering the market conditions. Despite the Bezza, political drama, discrimination from banks and some future doubts under Geely Group, Proton has somehow managed to improve their standing slightly so far this year. The improvement has no doubt come from the new Persona, Saga and Iriz.
Still, with only a marginal improvement, it seems unlikely that Proton will recover their no.2 position from Honda Malaysia this year. Until Proton launches their A-segment hatchback (Axia rival) and new SUV (HR-V rival price wise), Proton’s market share won’t improve dramatically.
But it’s still early days, and with elections coming up, anything and many things could happen in the next 6 months. Good luck to everyone, whatever happens, we will persevere.
Impressively, P1 did it w/o giving diskaun like the other brands throwing prices. Definitely must have been a paradigm change in their Sales & Marketing team that belip in their cars strong points and enhancing it with a diff sales tact to package P1 car as total cost of ownership package.
Kudos to their team for thinking diff instead of just the usual throw prices!
Sales and Marketing? Have you been to their office at COE? All lepak. Act and behave like government servants. The marketing head knows nothing.
Yes. Few times ekceli. And their sales staff has more automotive knowledge (not just about P1 cars) than u do. They even knows whats the tuning diff between Suprima & Preve CFE.
Despite what you said is true about Proton, I believe proton don’t mind to be in Perodua shoe especially when they push out almost 100,000 units in first half alone.
Maybe P1 can take a leaf out from P2 to see how they managed their stellar performance despite being late to the game compare to P1.
Not the same. P1 & P2 have their own strengths and weaknesses and diff product lineup that not all direct compete with each other. P1 is geared towards higher segments, but when they have a comparable car with almost similar pricing (Iriz vs Mivi), P1 alwiz comes out tops.
Hello john, U are blind or what? Since U quoted Iriz vs Myvi. Just look at the numbers of Myvi & Iriz on our roads. Yes I mean 2014 model onward.
Oops sorry UNCLE john, I forgot that U cannot see properly hence don’t drive now. Please wear your spec la next time U go out.
Perodua, unlike Proton has never use cheap words like ‘game changer’. They have been minding their own business all this while, not like Proton that came out with their ‘game changer’ car and tell everyone it’s a Myvi killer. Anyway Perodua has already trashed Proton long time ago.
Proton as a company that is on life support with public fund shouldn’t talk so much about competition. Yes, Proton can sell, they can even sell the whole company.
Yes, they use stupid words like Lagi Best which means nothing when the new model offers no improvements compared to predecessor.
A bird dun make a swallow, so even when iriz sales tops Mivi lagi best, it still cant make up the 60k diff in numbers. But P1 sales strategy is spot on and gaining traction.
Anyways since being privatised, and now sold its no longer gov purview neither isit any longer “sucking on public funds”, so it dun matters.
Syukur, both Proton and Volvo improving. Rakyat menerima dan sokong produk Geely.
Volvo > all
Proton > all
Geely > all
proton sales is actually going up!
Why Mazda only selling 4771 units & drop 35% for the 1H??
If you often read forum, most ppl comment Mazda is the best, with interior matching BMW, superb handling, much better than H&T. But when come to actual sales, mazda not even 10% of Honda sales..very weird…Mazda should sell more than Honda.