Shell continues to augment its Shell Select retail operations in Malaysia, which originated from the ‘Welcome to Shell’ reinvention programme. In addition to Krispy Kreme, Boost Juice, and deli2go outlets which are already at a selection of Shell outlets, they are now joined by Costa Coffee, for those who need a step up in their caffeine fix.

Said to be the second largest coffee brand in the world, Costa Coffee will be launched at 200 outlets with Shell Select stores over the next 12 months, with more to follow after that; 71 Costa Coffee outlets are already operational. Mocha Italia is the brand’s blend of choice, with scope for customising with a range of syrups. The Malaysian market is the first to receive an iced drink range from Costa Coffee, according to Shell.

“Through our partnership with Shell and our on-the-go proposition, we will transform customer perception about the quality of on-the-go coffee available in Shell Select stores, just as we did in the UK, increasing the appeal of Shell sites to customers,” said Scott Martin, managing director of Costa Express (trading as Costa Coffee in Malaysia).

“We’re continuously upgrading our stores to include a food oasis so our customers can have a better retail experience on the go,” said managing director of Shell Malaysia Trading, Shairan Huzani Husain.