Under Proton’s strategic partnership with Geely, the cooperation is set the bring forth one new model every year starting with the Geely Boyue at the end of 2018. Before then, the partnership will be focusing on improving aspects such as customer service.
“It will be very difficult for me for the next 14 months, because we will have no new products. But we have some metrics to do something. For example, we can improve customer satisfaction, SSI and CSI. Then we can get more potential good dealers to come with us together,” said Li Chunrong, chief executive officer of Perusahaan Otomobil Nasional Sdn Bhd (PONSB), who has replaced Datuk Ahmad Fuaad Kenali.
The protracted timeline for the introduction of new models – beginning with the Boyue at the end of 2018 – is due to the prioritising of the aforementioned objectives, namely the improvement of customer experience and the expansion of its dealer network.
“We will jointly develop new products. The most important for the company is to focus on customer satisfaction. We will have [time for three] car clinics. We should understand what do Malaysian customers would want. Then we will, according to their needs, redesign [the car]. After the first new product, we have decided to launch a new product every year,” Li added.
Geely, however, acknowledges the size and complexity of the tasks ahead, which require coordination between teams in two countries. “We understand that the team, including our Malaysian and Chinese colleagues as well as Geely’s R&D team in China will have a very intensive timetable to deliver the new products,” said Daniel Donghui Li, DRB-Hicom-Geely board member.
In a nutshell, a steady stream of new models are to be expected, but not before efforts to improve customer engagement have commenced. What do you think of this?
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AI-generated Summary ✨
The comments on the Proton-Geely collaboration primarily express optimism and hope for technological advancement, with expectations of new models every year based on Geely's lineup. There’s admiration for Geely's recent acquisitions like Volvo, signaling confidence in their tech capabilities. Many hope Proton will adopt modern engines, gears, and maintain key features like the signal stalk on the right, to improve quality and sales. Some critics remain skeptical, citing past failures, quality concerns, and the need for Proton to return funds owed. Overall, comments favor Proton's future growth with Geely’s influence, emphasizing that a strategic focus on innovative, affordable, and competitive models could lead Proton to reclaim a stronger position in Malaysia and ASEAN markets.