Under Proton’s strategic partnership with Geely, the cooperation is set the bring forth one new model every year starting with the Geely Boyue at the end of 2018. Before then, the partnership will be focusing on improving aspects such as customer service.

“It will be very difficult for me for the next 14 months, because we will have no new products. But we have some metrics to do something. For example, we can improve customer satisfaction, SSI and CSI. Then we can get more potential good dealers to come with us together,” said Li Chunrong, chief executive officer of Perusahaan Otomobil Nasional Sdn Bhd (PONSB), who has replaced Datuk Ahmad Fuaad Kenali.

The protracted timeline for the introduction of new models – beginning with the Boyue at the end of 2018 – is due to the prioritising of the aforementioned objectives, namely the improvement of customer experience and the expansion of its dealer network.

“We will jointly develop new products. The most important for the company is to focus on customer satisfaction. We will have [time for three] car clinics. We should understand what do Malaysian customers would want. Then we will, according to their needs, redesign [the car]. After the first new product, we have decided to launch a new product every year,” Li added.

Geely, however, acknowledges the size and complexity of the tasks ahead, which require coordination between teams in two countries. “We understand that the team, including our Malaysian and Chinese colleagues as well as Geely’s R&D team in China will have a very intensive timetable to deliver the new products,” said Daniel Donghui Li, DRB-Hicom-Geely board member.

In a nutshell, a steady stream of new models are to be expected, but not before efforts to improve customer engagement have commenced. What do you think of this?