Daihatsu today announced its sponsorship of Badminton World Federation (BWF) tournaments in Indonesia and Malaysia. The events will be called Daihatsu Indonesia Masters 2018 and for us in Malaysia, the Perodua Malaysia Masters 2018, presented by Daihatsu.

The sponsorship was formalised by a partnership signing ceremony between Daihatsu and the Badminton Association of Malaysia (BAM) in Kuala Lumpur today. The use of Perodua branding for our country makes sense, as the Daihatsu affiliate is Malaysia’s auto market leader and a household name.

BAM says that the Perodua Malaysia Masters 2018 event will be upgraded from GP Gold to Super Series level, which will attract top-10 ranked players.

The popularity of badminton is growing in Japan, and Nozomi Okuhara is the current women’s world champion. Japanese pairings also won silver and bronze in women’s doubles and bronze in the men’s doubles at the 2017 BWF World Championships in August. The compact car expert sponsors the Daihatsu Yonex Japan Open, a BWF World Superseries tournament.

“Badminton is an extremely popular sport on Asian countries such as China, Malaysia, Indonesia and Singapore. It is, in fact, to a certain extend considered as the national sport in Indonesia and Malaysia, the two countries where Daihatsu has a close affinity with the local communities,” Daihatsu said in a statement.

“Daihatsu has chosen to support badminton in these countries in order to contribute to the countries and local communities,” it added.

Moving forward, Daihatsu intends to support the Japanese national badminton and para-badminton teams and at the same time actively promote the development of the next generation of players through its sponsorship of the All Japan Elementary School ABC Tournament and local events.

More than just having its name on the event title, Perodua will also do its bit for grassroots development of the sport. According to Perodua Auto Corporation vice president Datuk Zainal Abidin Ahmad, P2 will have its own programme to discover young talents aged 9 to 11, in support of the education ministry’s 1 Murid 1 Sukan initiative. It will complement BAM’s own National Junior League for players aged 18 and below.