Honda to concentrate on hybrids in Asia-Pacific region

Honda to concentrate on hybrids in Asia-Pacific region

Honda will be placing a strong emphasis on hybrids as part of its 2030 Vision plan that was outlined in June. The automaker is targeting to have alternative fuel technology vehicles forming two-thirds of its sales globally by 2030, and hybrids and plug-in hybrids will form half of that composition.

Honda president and CEO Takahiro Hachigo said that out of the projected 65% green vehicle volume, hybrids and PHEVs are expected to contribute 50% of sales, with zero-emission/battery-operated EVs and hydrogen-powered fuel cell vehicles (FCV) making up the rest.

In the Asia-Pacific region, the primary push will come from hybrids. Speaking to reporters last month in Tokyo, Hachigo said that the technology is established, and it will be looking at promoting hybrids in the region. Hybrids currently account for 30% of the automaker’s domestic sales in Japan, and it has racked up cumulative sales of around 2.1 million hybrid vehicles since the tech’s introduction commercially.

He explained that though the automaker’s grand strategy for electrification will take different approaches (battery EVs, hybrids and FCVs), it would be difficult to deploy something like the Honda Clarity – which is available in all three forms – in the region, unless there was government subsidy or support.

Honda to concentrate on hybrids in Asia-Pacific region

However, he added that the situation may change as time progresses. “In principle, we want to focus on hybrids, but we will keep an eye out on the trends developing in respective regions and we will respond accordingly,” he stated.

Hachigo said that the move towards the alternative fuel front was a necessary one, and not simply a trend for automakers to follow. “Electrification is not a purpose in itself. Instead, the objective is to conserve resources, protect the earth’s environment and reduce CO2 emissions.”

He said the road to electrification had a number of challenges. “On our part, we think there are three. The first is technology, and how to establish these. The second is from a business perspective, as in how to reduce the cost (of production), and third, how to develop the infrastructure,” he explained.

“When it comes to developing technology and the issue of cost, this is something that requires our own effort, but when it comes to infrastructure development, we will need to collaborate with respective governments and regions,” he added.

Honda to concentrate on hybrids in Asia-Pacific region

The company was also looking at conserving energy consumption and reducing emissions as part of the green switch. Hachigo said the the automaker was not just addressing the products that it sells but also the production process and the logistics for the components that it was using to ensure it had a comprehensive enviromental policy in place.

“While the largest footprint is with our products, we are giving consideration to our production flow and process, and we have set targets for global factories, which we are working hard to achieve,” he said.

“For our production facilities worldwide, we are working to leverage the characteristics of the different sites and where possible, we are trying to generate power using renewable energy. Solar energy and wind power is already being used in some areas,” Hachigo added.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • LOK CHYI YEU on Nov 06, 2017 at 4:52 pm

    Good… if toyota dont do it you can take their market share in south east asia. Using the hybrid tax free stuff.

    Like or Dislike: Thumb up 2 Thumb down 0
    • Rightwinger on Nov 07, 2017 at 6:34 am

      Aiyo! Giant like Honda also need govt subsidiaries or incentives??? Dah buat duit- berlambak2 all these years, and still kedekut? They can afford to lose money promoting green tech, it’s for the future, for the environment…greedy Honda.

      Like or Dislike: Thumb up 3 Thumb down 1
      • xoxox on Nov 07, 2017 at 8:44 am

        lol, the incentive is in form of tax free/reduction which goes into government pocket.. not Honda.. with tax, the price is much higher than normal car one..which will push back the purchasing customers

        Like or Dislike: Thumb up 2 Thumb down 1
        • rightwinger on Nov 07, 2017 at 10:43 am

          the point is, using leftwing nutcase/SJW logics, this giant capitalist corp, that has been making money all this while at the expense of mother earth, should be giving these green vehicles for free as payback for the polluted environment their vehicles have contributed to. the government should also be working towards acquiring the corporation’s wealth in order to redistribute it to the poor, unprivileged and oppressed rakyat.

          Like or Dislike: Thumb up 2 Thumb down 0
          • thepolygonal on Nov 07, 2017 at 12:33 pm

            yet p1 needed poor, unprivileged and oppressed rakyat donation to bail them out

            Like or Dislike: Thumb up 5 Thumb down 0
  • rookie on Nov 06, 2017 at 4:58 pm

    Honda sales go up bcoz average MY income go up to RM6,958

    Like or Dislike: Thumb up 12 Thumb down 0
  • thepolygonal on Nov 06, 2017 at 5:09 pm

    We must support this Jepunis overlord by buying more Hondas, be is E. Honda from SF2 or any kind of Hondas. Save the earth, save the environment… use E. Honda… use hundred hand slap.

    Like or Dislike: Thumb up 1 Thumb down 2
  • ye ge on Nov 06, 2017 at 6:08 pm

    hrv hybrid!

    Like or Dislike: Thumb up 0 Thumb down 1
  • jazzhybrid on Nov 06, 2017 at 7:42 pm

    Solve your iDCD low speed jerk before you expand to other region! Car is perfect except this! Just need slightly more tuning on when to gear shift under what condition only… Won’t cost you anything extra… ECU update only… Don’t say I didn’t warn you Honda.

    Like or Dislike: Thumb up 4 Thumb down 0
    • Better buy Iriz laa… save 30k

      Like or Dislike: Thumb up 6 Thumb down 0
    • wayang on Nov 07, 2017 at 12:06 am

      So said the engineer on the internet with God knows how many millions of hours in car tuning.

      Like or Dislike: Thumb up 0 Thumb down 0
      • jazzhybrid on Nov 07, 2017 at 7:32 am

        If they can tune genting 5+ degree downwards incline to hold the gears longer before shifting, it should be easy to tune for 3 degrees downward incline. Or at least delay shifting if car is slowly accelerating at 0.33km/h/s (creeping at downwards incline). Try shifting a manual into gear 3 at gear 1 speeds without rev matching. It sucks bro.

        Like or Dislike: Thumb up 1 Thumb down 1
    • Lawson on Nov 07, 2017 at 9:04 pm

      Slight jerkiness by iDCD is inherent characteristic of dual clutch and Honda’s dual clutch should be among those having the least jerk. The linkage to the powered end is a clutch plate – not a torque convertor. I am ok with the slight jerkness (typically it is felt a bit at 0 to 15km/hr) if Honda dual clutch could lasted above150,000km. Maybe Vento GT owners who have driven the City hybrid or Jazz hybrid could put in a few words on the VW dual clutch vs Honda dual clutch. Or even from owners from Hyundai hybrid. It was said that a % of Ford Fiesta dual clutch slipping is due to oil seal leaking a bit transmission oil onto the clutch pack. Just imagine an oil seal, just a few ringgit in actual cost, giving so much problem.

      From me do not use the right foot pedal to hold your Honda or even Hyundai hybrid car on a slope. There is no torque convertor at the driving end of the transmission. Pressure firmly on the brake pedal during waiting on a slope – like those going up Aeon Jusco multi level car park. Let it be a gap of two lenght of cars before moving forward. Not to go inching up bit by bit on such a slope like your car comes with torque convertor.

      For the left side of graphic display I pefer to keep on the graphic which display the battery drive mode or engine drive mode or both mode. In this display graphic (which is large enough) Honda should put in display of RPM & gear number which is being engaged.

      Happy motoring

      Like or Dislike: Thumb up 0 Thumb down 0
      • jazzhybrid on Nov 09, 2017 at 1:11 am

        To clarify my usage of ‘jerk’, it is a sharp deceleration within a very short timeframe. Those tiny transmission shakes when it’s flipping gears, I’m fine with that.

        The low speed ‘jerk’ I’m referring to is an ~8km/h deceleration in 0.7 seconds as measured with an OBD reader.
        It’s like tapping on your brakes to ~40% quickly.

        If you can find a downhill incline (with no vehicles), you can try draining your batteries to 2 bar, then release your accelerator and DO NOT TOUCH THE ACCELERATOR as it slowly gain speed at a rate of 0.5km/h per second.
        Once it reaches 15km/h, the transmission will immediately Upshift, hard Jerk, then Downshift and the engine should also spin to 1600 rpm for about 0.5 seconds. This is WITHOUT User Accelerator Input. It is mind boggling and scary.

        Like or Dislike: Thumb up 0 Thumb down 0
      • jazzhybrid on Nov 09, 2017 at 1:12 am

        The low speed ‘jerk’ I’m referring to is an ~8km/h deceleration in 0.7 seconds as measured with an OBD reader.
        It’s like tapping on your brakes to ~40% quickly.

        If you can find a downhill incline (with no vehicles), you can try draining your batteries to 2 bar, then release your accelerator and DO NOT TOUCH THE ACCELERATOR as it slowly gain speed at a rate of 0.5km/h per second.
        Once it reaches 15km/h, the transmission will immediately Upshift, hard Jerk, then Downshift and the engine should also spin to 1600 rpm for about 0.5 seconds. This is WITHOUT User Accelerator Input. It is mind boggling and scary.

        Like or Dislike: Thumb up 0 Thumb down 0
      • jazzhybrid on Nov 09, 2017 at 1:13 am

        The low speed ‘jerk’ I’m referring to is an ~8km/h deceleration in 0.7 seconds as measured with an OBD reader.
        It’s like tapping on your brakes to about 40 percent quickly.
        If you can find a downhill incline (with no vehicles), you can try draining your batteries to 2 bar, then release your accelerator and DO NOT TOUCH THE ACCELERATOR as it slowly gain speed at a rate of 0.5km/h per second.
        Once it reaches 15km/h, the transmission will immediately Upshift, hard Jerk, then Downshift and the engine should also spin to 1600 rpm for about 0.5 seconds. This is WITHOUT User Accelerator Input. It is mind boggling and scary.

        Like or Dislike: Thumb up 0 Thumb down 0
  • Heyheyman123 on Nov 06, 2017 at 7:55 pm

    At least Honda have EV vehicles (like Hybrid and Fuel Cell), even Proton also have EV Vehicles except for Perodua where Perodua doesn’t have any EV Vehicles. Not only that, Honda and Proton also have more safety features than Perodua where Perodua doesn’t have any safety features. Buy Honda and Proton better, don’t buy Perodua

    Well-loved. Like or Dislike: Thumb up 109 Thumb down 4
    • 12yrsold on Nov 08, 2017 at 10:03 am

      According to your logic, more than 1 million of P2 purchaser &/or owner are either dumb, stupid, naive or simpleton. Like these, better ask our Govt to close P2 la, NO !!

      Like or Dislike: Thumb up 0 Thumb down 0
  • camtakpro on Nov 07, 2017 at 9:17 am

    Hybrid BRV, Hybrid HRV, Hybrid CRV. Hybrid BRV & HRV should be super epic win. Especially BRV hybrid, sapu Alza, Ertiga, Avanza, Exora.

    Confirm sapu everything UMW Toyota has.

    Like or Dislike: Thumb up 0 Thumb down 0
 

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