We’ve been awaiting the arrival of the Toyota C-HR for a while now, ever since the B-segment crossover was first previewed here in August (the car has since gone on a whirlwind tour across Peninsular Malaysia).
Now, a member of the Prius Club Malaysia Facebook group has revealed another piece of the puzzle, and that’s its estimated price of RM145,500 on-the-road without insurance, for a car fully-imported (CBU) from Thailand. Note that this pricing has only been given to those who registered their interest earlier this year.
The price list also mentions the kit count on offer, and it’s practically identical to the Thai-built car previewed last month. Automatic projector halogen headlights with LED daytime running lights, LED tail lights, front and rear fog lights and 17-inch alloy wheels can all be found on the outside.
Also equipped are keyless entry, push-button start, automatic wipers, dual-zone climate control, leather upholstery, powered driver’s side lumbar adjustment (seat adjustment is still manual), an auto-dimming rear-view mirror, a 4.2-inch multi-info display and a DVD player with a seven-inch capacitive touchscreen, Bluetooth, USB and HDMI connectivity, a reverse camera and six speakers.
Safety-wise, there are seven airbags (including one for the driver’s knee), ABS with EBD and brake assist, Vehicle Stability Control (VSC), Traction Control (TRC) and ISOFIX rear child seat anchors, plus a Blind Spot Monitor and Rear Cross Traffic Alert (RCTA).
Under the bonnet sits a 2ZR-FE 1.8 litre naturally-aspirated four-cylinder engine with Dual VVT-i. Outputs are rated at 137 PS at 6,400 rpm and 170 Nm of torque at 4,000 rpm, sent to the front wheels via a CVT with a seven-speed Sequential Shiftmatic mode.
Standard colours for the C-HR include Metal Stream Metallic and Attitude Black Mica, and you can also get White Pearl CS or the two-tone Blue Metallic and Red Mica – both with a black roof – at an extra price. Also available are the DVD-AVN navigation system, a digital video recorder (i.e. dash cam) and a luggage tray.
So, what do you think of the price of the Toyota C-HR? Sound off in the comments section after the jump.
GALLERY: Toyota C-HR previewed in Malaysia
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AI-generated Summary ✨
Comments express disappointment and skepticism over the Toyota C-HR's high price of RM146k, with many comparing it unfavorably to competitors like the HR-V, CX-3, CR-V, and CX-5, which are more affordable or offer better specs. Several comments point out that the price is too expensive for the segment, and some suggest waiting for CKD models or discounts. Concerns about UMW's pricing strategy, greed, and lack of value for money are prevalent. Others mention that the car's design and brand name may attract loyal Toyota fans despite the steep price. Overall, the sentiment is largely negative, with many believing the vehicle is overvalued and unlikely to sell well at this price point.