Proton has revealed its overall sales performance for 2017, notching up 70,991 units compared to 72,291 units sold in 2016. From that figure, 68,184 units were delivered to retail customers, representing a 2.5% increase from 66,513 units in 2016.
Despite the higher retail sales figure, poorer fleet sales of 2,807 units due to lower taxi orders resulted in the decline in overall sales for the year prior. The national carmaker also saw healthy growth in the Central, South, East Coast regions as well as East Malaysia of around 1% to 10% in the units of cars sold.
Focusing on the models, the Saga, Persona and Eritga accounted for 80% of total Proton car sales in 2017, with the Saga being the best-selling model. The sedan registered steady sales above 30,000 units last year, whereas sales of the Persona went up by 27% from 15,390 units to 19,510 units. Lastly, 6,091 units of the Ertiga were delivered to customers in 2017.
“Part of the reasons that sales of our cars stabilised in 2017 is due to the aggressive quality improvement exercise done internally. Our counterpart from Geely Auto performed a stringent quality audit of our cars and within 3 months, we were able to improve our quality points threefold,” said Abdul Rashid Musa, vice president of sales & marketing at Proton.
“We are looking at 2018 more positively and we hope to intensify our efforts to do better this year. This year will be a critical year for Proton as we shall be implementing activities aligned to the new 3-10 years business plan, key to the turnaround of the company. In order for us to pick up our sales numbers, we shall be taking further steps for more attractive consumer campaigns, and improvement of product and service quality,” Rashid added.
AD: Drive the Proton model of your dreams. Submit your details and Proton PJ will get in touch with you.
Looking to sell your car? Sell it with Carro.
Aero (Member)
on 
Sharifah Ghani
on 
Lim Lam Thye
on 
Raja Celup
on 
John Ohwai
on 
Tunaseng
on 
kanciul
on 
Operation Manager
on 
Graduan Bijak
on 
yawnz
on 
tokmoh.
on 
ioma
on 
john
on 
12yrsold
on 
John Delloid
on 
Game Over
on 
John Baoteng
on 
Tsi
on 
Malaysian Driver
on 
Rightwinger
on 
Afiqah
on 
Rahman Andak
on 
Malek Haniff
on 
DK
on 
azrai
on 
4G63T DSM
on 
M.K
on 
Axxx
on 
Not Toyota Fan
on 
SALang
on 
jason lcian
on 
applegreen
on 
Game Over
on 
loler
on 
azlan
on 
Annoynimouse
on 
driver
on 
THEREALMaserati
on 
Dylan Ch'ng
on 
David See
on 
azrai
on 
Shah
on 
CKH
on 
AI-generated Summary ✨
Comments mainly express concern over Proton's sales decline, attributing it to poor product lineup, quality issues, and management missteps, especially under DRB’s leadership. Many lament the lack of innovation, outdated models, and dwindling consumer trust. Some support Proton’s efforts to improve quality and new models like Boyue, though doubts remain about its sales potential given pricing and market perception. There is a sense that Proton needs better models, stronger after-sales service, and strategic collaboration, such as adopting new Geely powertrains. Overall, sentiments are mixed—while some remain hopeful about Proton’s future turnaround, many critics believe the brand is losing relevance, with sales dropping significantly and consumer loyalty waning. The comments reflect frustration, skepticism, but also cautious optimism for future recovery efforts.