With a tumultuous 2016 – 2017 financial season behind them, Italian motorcycle manufacturer MV Agusta, based in Varese, Italy, seems to be reconsolidating its product line and focusing on the future. With the injection of fresh capital from the Black Ocean Group, owned by the Russian Savarov family, it seems MV Agusta has been given a new lease on life.
Not much news has been coming out of the house of Castiglioni, but with the very low-key launch of the new Brutale 800 RR last year, it can be assumed that production will focus on the Brutale 800 triple engine. This will probably take the form of some special issues and limited editions focusing on the Dragster 800 RR.
Looking forward, the rumoured Brutale four-cylinder looks to be gaining traction, as told to paultan.org during the EICMA by a source inside MV Agusta. From what was discussed, it looks like the new Brutale four will make a public appearance towards the end of 2018, and in RR and RC forms.
It also looks like the Brutale range will be expanding, seeking to bring in new riders to the MV Agusta fold. The Brutale has always been known as a focused, high performance naked sports bike, and it seems MV Agusta wants to spread the love with a possible A2 license friendly, de-tuned Brutale.
This would make some sense, as building brand loyalty from the beginning with entry-level and returning riders has worked for brands such as Ducati and Triumph, and BMW Motorrad has now entered the fray with the G 310 R and G 310 GS machines. One thing missing from MV Agusta’s range is an adventure-touring bike, a niche it currently addresses, somewhat, with the Turismo Veloce.
All being well and good with the Turismo Veloce, it is still very much a sports bike at heart, and lacks something for the true overland rider. Thus, there might be a case for MV Agusta to bring back the Cagiva brand name.
Cagiva is currently owned by the Castiglioni family as a brand name, and used to make a range of sports and adventure bikes. Malaysian riders will be most familiar with the Cagiva Mito, a seven-speed 125 cc two-stroker, styled by Massimo Tamburini, that used to tear up the streets of Kuala Lumpur. Might 2018 see the return of Cagiva? Time will tell.
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So means AMG no more making loss?
Abang 101 economics….we buy MV Agusta for few hundred million EURO but sell it for 1 EURO
Of course, the Cagiva Elefant Adventure bike has won a couple of Paris Dakar Rallies in the early 1990s. And Cagiva nameplate is also well-known in the early 1990s 500cc 2-strokes GP days, the precursor to the Ducati challenging the Japanese hegemony in the MotoGP 4-stroke era. Ideally, the MV Agusta top management, should not only consider to resurrect the Cagiva Elefant but also the Cagiva Mito sportbike!.