Electrification has become a major consideration for most automaker groups and PSA is among them, now having announced that it plans to bring electrified options across its entire car and light-truck model line-up, according to Automotive News.

The announcement was made by PSA chief executive officer Carlos Tavares at the Automotive New World Congress, and he said that the group will offer 40 electrified models across its five brands, Peugeot, Citroen, DS, Opel and Vauxhall globally by 2025.

This effort will be aided by the streamlining of vehicle platforms, such as with Opel to use PSA Groupe platforms entirely from 2024, which will see nine platforms trimmed to two, and 10 powertrain families reduced to four. “We want to become the most efficient carmaker, not the largest,” Tavares said.

The group of brands, which is preparing for a return to the US market, plans to launch 124 new models globally across the next six years, said the CEO. Tavares did not elaborate on which brands PSA plans to revive in the United States, however he did tell Automotive News that many future Opel models will be made compliant with US regulations.

The first US-bound model is being developed in Europe by a team of US engineers, said Tavares, though he reiterated that a phased entry to the United States will begin with mobility services and data-gathering on consumer preferences, before it commences vehicle sales in the region.

The group is confident it can turn GM’s former European operations around, and has plans to execute a similar strategy to restore profits at Opel as it did with PSA brands recently. “The numbers I see by Opel and the numbers we were seeing from outside demonstrate that the Opel situation is very similar, if not the same, as the PSA situation back in 2013. Opel is (where) PSA (was in) 2013,” Tavares said.

Key to that progress is the company’s agility, and Tavares said that size gives just two advantages, namely purchasing power and development cost amortisation. However, that isn’t all that is required for sustainability. “The speed we need to adapt to is not chosen by us, but it is imposed by regulators and by changing consumer behaviours,” he said.

Part of that challenge is the customer mindset, and Tavares admitted that there are those who will not buy a French car and choose German brands instead, due to the premium cachet of said brands. “Opel is a German brand, its models will continue to be designed and engineered by German engineers, thus it perfectly fits our French brand portfolio,” the CEO said.

For many brands, the United States market is a crucial one due to its size, and understandably automakers will want to improve or reinforce their stand in that market. As for the Malaysian perspective, dear readers – would you like to see Opel reinstate its brand presence here? What models would you like to see arrive here?