Proton has released information of its sales performance for the month of January 2018, with 4,783 units sold in the month. This result is 19 less cars than the amount sold in December 2017 (4,802 units). Despite this, the national carmaker forecasted a market share of 10.9%, which is a 2.1% increase from what it obtained during the final month of 2017.
The Saga, Persona and Exora made up 80% of all Protons sold in January 2018, with the company’s entry-level sedan being the most popular among car buyers. “As the most affordable and value-for-money car in its segment, the Saga remains to be the most popular choice among Proton customers, making up 41% of overall Proton car sales,” said Abdul Rashid Musa, vice president of sales and marketing at Proton.
With the Chinese New Year festivities coming up, Proton is offering discounts for all its models – up to RM500 for an Exora, up to RM1,000 for a Saga, up to RM1,000 for a Persona, up to RM5,000 for an Iriz, and up to RM13,888 for a Perdana. Customers can also drop by any authorised service centre for a free 20-point safety inspection.
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AI-generated Summary ✨
Comments generally focus on Proton’s sales performance in January 2018, which was 4,783 units, with many highlighting the company’s persistent challenges in competing within Malaysia’s market. Several comments criticize Proton's reliance on older models like Saga, Persona, and Exora, urging downsizing and better management. Some express skepticism about Proton’s goal of reaching 200,000 or 400,000 units in future years, citing market constraints and global competition, especially from Perodua and foreign brands like Honda and Toyota. There is skepticism about Proton's growth prospects, quality, and brand loyalty, with concerns about China cars' acceptance in ASEAN markets. Others speculate on management issues and the impact of Geely's involvement. Overall, the sentiment is cautiously critical, emphasizing the need for strategic improvements.