Geely was looking at BMW before buying into Daimler

Geely was looking at BMW before buying into Daimler

Before he bought into Daimler, Zhejiang Geely Holding (ZGH) chairman and founder Li Shufu was reportedly looking at cooperating with BMW, according to a Spiegel report. The potential partnership with the Munich automaker was explored sometime in 2016, but would not have involved any share purchases.

The German news website said that Li promised that he could give BMW better inroads to the Chinese market and establish contact with high-ranking political decision-makers in return for access to the German carmaker’s electric tech.

As it turned out, no deal was struck with Geely, and BMW didn’t give any indication as to why it didn’t pan out. It has since announced that it will be cooperating with another Chinese carmaker, Great Wall, to produce electric vehicles in China, particulary on the MINI front.

The report added that Li has been striving to develop the closest possible partnerships with well-known Western automakers to secure more technical know-how and establish cost savings in production in a bid to open up markets for his brand outside of China.

Last month, it was announced that Li had purchased a 9.69% stake in Daimler worth 7.3 billion euros (RM35 billion), making him its largest shareholder, ahead of the Kuwait Investment Authority (6.8%), BlackRock (5.95%) and the 3.1% held by the Renault-Nissan Alliance.

Looking to sell your car? Sell it with Carro.

Certified Pre-Owned - 1 Year Warranty

10% discount when you renew your car insurance

Compare prices between different insurer providers and use the promo code 'PAULTAN10' when you make your payment to save the most on your car insurance renewal compared to other competing services.

Car Insurance

Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • Digidigi on Mar 13, 2018 at 12:06 pm

    Bmw have the guts, but Chinese is the future

    Like or Dislike: Thumb up 26 Thumb down 15
    • Rajoo Selvam on Mar 13, 2018 at 5:19 pm

      You are right. We need more MAinland people into Malaysia to guide our country to better heights.

      Like or Dislike: Thumb up 33 Thumb down 7
  • ET Tan on Mar 13, 2018 at 12:08 pm

    Geely should buy VW Group instead. Porsche, Lambo, Audi brands all under the group & VW got huge footprints in China. Summore P1 Tanjung malim plant can ckd Audi & Vw.

    Like or Dislike: Thumb up 5 Thumb down 27
    • Tariq on Mar 13, 2018 at 1:37 pm

      VW and BMW are fanily owned companies with state holdings. Impossible to buy without family and state consent. Daimler is much easier. Which is why Geely bought shares in it.

      Like or Dislike: Thumb up 33 Thumb down 2
    • Geely too, dun wan Dieselgate & DSGgate.

      Like or Dislike: Thumb up 7 Thumb down 2
      • TanKK on Mar 14, 2018 at 6:49 am

        There are no such thing as emotional purchase in the car industry. VW has the biggest sales volume among any car producer in China, Chinese makers included. For sure Geely would want to buy a stake in the biggest car company if it had a choice. Unfortunately VW stake is not for sale, so Geely doesnt buy. Simple as that.

        Like or Dislike: Thumb up 2 Thumb down 1
    • Chock on Mar 13, 2018 at 11:19 pm

      Bodoh. already got big foot print in china then why would VAG need geely?

      Like or Dislike: Thumb up 0 Thumb down 0
  • tokmoh. on Mar 13, 2018 at 12:09 pm

    Geely, Mercedes > all

    Like or Dislike: Thumb up 3 Thumb down 5
  • Fact Check on Mar 13, 2018 at 1:25 pm

    Interestingly Daimler has announced that whatever stake Geely takes in it will not give Geely access to technical know how that can jeorpardise its existing cooperation with BAIC and BYD.

    As Geely is a competitor to BAIC and BYD, the two parties are unlikely to allow Geely to benefit from its minority shareholding of slightly more than 9% in Daimler.

    What this means is the eventual winner from all these would be Daimler with its US$2 billion arrangement with BAIC to expand car manufacturing in China with probably the largest facility in China, as well as its battery electric partnership with world leader, BYD.

    So looks like the additional money that Daimler inherited from Geely would only add to its positive earnings. Which is why even the European Competitions Commission and the German government did not object to the stake purchase by Geely, although they opposed other Chinese investments in Europe.

    Like or Dislike: Thumb up 34 Thumb down 4
    • LimKopi on Mar 13, 2018 at 1:35 pm

      Basically anything above 10% stakeholding in European companies will trigger a warning at the European Competitions Commission. So realistically Geely can only own the shares it has currently and nothing more. Anything more will go through the European commission

      Like or Dislike: Thumb up 18 Thumb down 1
    • madhu on Mar 13, 2018 at 8:01 pm

      ha ha ha. poor tokmoh and john. They thought Proton gonna get Merc technology

      Like or Dislike: Thumb up 1 Thumb down 2
  • shawal on Mar 13, 2018 at 4:04 pm

    This is just a personal investment by Li.
    Geely will not be able to gain anything from Daimler cos this stake does not come with a boardroom representation.

    Like or Dislike: Thumb up 6 Thumb down 3
    • stastasta on Mar 15, 2018 at 12:47 pm

      wonder why geely is so stupid to spend billions when they dont even get to influence mercedes strategy, nor access to their tech.

      Like or Dislike: Thumb up 0 Thumb down 1
  • Geely, Daimler and BMW are all great companies. Their collaboration are just perfect!!!

    Like or Dislike: Thumb up 8 Thumb down 0
 

Add a comment

required

required