While many automakers continually push the envelope of autonomous driving, Subaru says it will play it the smart way and wait for the driverless technology to mature further before equipping it into its vehicles.

Subaru America’s new CEO, Tom Doll told CarAdvice that no matter what some other companies might say publicly, for now, drivers need to keep their eyes on the road. “You can’t take your eyes off the road,” he said. “Despite what some other manufacturers might be saying about their system, or trying to rush them too much into the marketplace, we are going to do it in a smart way.”

This comes on the back of the recent tragedy involving an autonomously operated vehicle by Uber and a separate incident involving a Tesla Model X which crashed in the US, killing its driver. The Tesla was reportedly running in Autopilot mode.

Doll went on to say that Subaru will not prioritise the benefits of being an early adopter of the tech with a potentially immature technology above its customer safety. “We are going to do it in a way to make sure our customers are safe, we are going to try and prevent collisions first, and from there we will take it forward.”

The company’s stance on autonomous driving manifests itself in the form of a new driver monitoring system. Fitted to the all-new Subaru Forester, the tech incorporates facial recognition systems that not only allow preference settings for each assigned driver (up to five), but also go hand-in-hand with the company’s EyeSight system to help prevent collisions.

“It recognises your face, the face of the driver, so if you’re staring away for a couple of seconds it will alert you – but if you don’t put your eyes back on the system, it will start to work in combination with our EyeSight system to prevent any kind of crash that EyeSight can protect from. So it’s a very, very unique type of system in this price range,” explained Doll.

“You can see where we are going. Our EyeSight technology is, if not the best then one of the best systems out there. You combine it with lane keep assist and adaptive cruise control and now driver focus; if I wanted to drive it to New Jersey [from New York] and don’t touch anything, I could probably get away with it.”

Beyond that, Subaru will take the safer approach by prolonging its adoption of level three or level four autonomous driving technologies. In fact, the company doesn’t have a timeframe as yet. “It’s out there, we don’t have a specific timetable, I won’t say decades but it’s not imminent,” said Doll.

What is your stand on this, guys? Is Subaru doing the right thing by waiting it out, or will it lag behind in the pursuit of driverless technology? Share with us your thoughts in the comments section below.

GALLERY: 2019 Subaru Forester