Ford plans to stop selling sedans in North America

Ford plans to stop selling sedans in North America

Due to a lack of demand, Ford has announced it will remove all sedans from its product line-up for the North American market. This was revealed in the company’s first quarter financial results, where the Blue Oval secured a net income of USD1.7 billion in the first three months of 2018.

In the release, the company stated, “given declining consumer demand and product profitability, the company will not invest in next generations of traditional Ford sedans for North America.” This will see models such as the Fiesta, Fusion and Taurus slowly be phased out over the coming years.

Crossovers will continue to feature in Ford’s North American product range, along with the Mustang. The company is also looking to launch the crossover-like Focus Active next year, and will explore other possibilities that “combine the best attributes of cars and utilities, such as higher ride height, space and versatility.”

Ford also has plans to offer hybrid powertrains to vehicles like the F-150, Mustang, Explorer, Escape and Bronco over the next few years. Its first battery electric vehicle (BEV) will arrive in 2020, and by 2022, 16 BEVs will come to market.

“We are committed to taking the appropriate actions to drive profitable growth and maximize the returns of our business over the long term. Where we can raise the returns of underperforming parts of our business by making them more fit, we will. If appropriate returns are not on the horizon, we will shift that capital to where we can play and win,” said Jim Hackett, president and CEO of Ford.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • seancorr (Member) on Apr 30, 2018 at 10:10 am

    Looks like the death of sedans is invitable. All hail the SUV.

    Like or Dislike: Thumb up 6 Thumb down 1
    • fanofthisite on Apr 30, 2018 at 5:33 pm

      Perhaps its more a case of Ford losing ground in the sedan marketshare in NA whereby the change in strategy. Cadillac is also saying they dont sell enough sedans in USA. Is it the death of Camrys, European sedans and GMs , due to increased preference of SUV / truck platforms? I doubt it. Ford is just being ruthless and smart as a company. But ironically this might dissapoint MAGA Trump. If not mistaken Ford had already swapped small car sedan manufacturing to Mexico and some SUVs to US manufacturing base. But am sure Fiesta / Focus sedan / hatches will continue selling outside North America

      Like or Dislike: Thumb up 1 Thumb down 0
  • Mahmood Razak on Apr 30, 2018 at 10:13 am

    For a while I thought PT had shut down… thanks for resuming normal services after three days! LOL

    Like or Dislike: Thumb up 6 Thumb down 0
    • Ruslan Bahari on Apr 30, 2018 at 11:03 am

      Ya lor. I thought the same thing. Everyday open no updates… huhuhu

      Like or Dislike: Thumb up 2 Thumb down 0
    • Exactly! I pun ingat something was wrong… election time ni semua sensitive… lol

      Like or Dislike: Thumb up 1 Thumb down 0
  • C.P. MOHAN on Apr 30, 2018 at 10:21 am

    Maybe wrong, but China’s “strategy” for a level-paying field for ownership in the auto sector in 2022 especially foreign ownership is to encourage competition and the loser, in my opinion, will be American cars.

    Like or Dislike: Thumb up 1 Thumb down 0
  • Carlover on Apr 30, 2018 at 10:52 am

    Well thats maybe a good business plan, after carefully study in a certain market , ford decides to abandon sedan models lineup. Not like our proton, just blindly produces models which will not be profitable or no sale at all. But dare to dream big. Malaysians only need practical n fuel efficient car that priced around rm50k below. Just look at perodua. Example a good company with a proper study and business strategy.

    Like or Dislike: Thumb up 6 Thumb down 4
    • https://paultan.org/2018/04/26/proton-suv-previewed-with-new-details-tgdi-engine/

      Like or Dislike: Thumb up 6 Thumb down 1
    • fanofthisite on Apr 30, 2018 at 5:42 pm

      I think the Syed local fella was the right guy for Proton product strategy but Proton basically ran out of time and money and even with DRB was too late to get anything really moving. I recall a Proton dealership in JB , having an experienced DRB man seconded to it most helpful and professional but the showroom just lacked character and not helpful when the batteries are dead and cant open the trunk and a Preve has a month leadtime while a Suprima has half that leadtime to delivery while DRB’s own Honda could ship cars quicker despite the new City and Jazz selling like hotcakes and the sales staff on top of things and having sufficient test drive cars despite the demand

      Like or Dislike: Thumb up 0 Thumb down 1
  • Andi Mack on Mar 10, 2019 at 11:58 am

    In the release, the company stated, “given declining consumer demand and product profitability, the company will not invest in next generations of traditional Disney Channel’s live-action shows for Southeast Asia.” This will see models such as Bizaardvark, Bug Juice My Adventures at Camp, Coop & Cami Ask the World, Andi Mack, Bunk’d, Fast Layne, Raven’s Home and Sydney to the Max slowly be dropped out in Asia and Malaysia feeds on Disney Channel in the next several years.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Krishnan a/l doraisamy on Apr 14, 2019 at 8:11 pm

    Minta semua grab wajib guna logo grab tampal dan papar di body kereta dan semua grab wajib pereksa puspakom

    Like or Dislike: Thumb up 0 Thumb down 1
 

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