Due to a lack of demand, Ford has announced it will remove all sedans from its product line-up for the North American market. This was revealed in the company’s first quarter financial results, where the Blue Oval secured a net income of USD1.7 billion in the first three months of 2018.

In the release, the company stated, “given declining consumer demand and product profitability, the company will not invest in next generations of traditional Ford sedans for North America.” This will see models such as the Fiesta, Fusion and Taurus slowly be phased out over the coming years.

Crossovers will continue to feature in Ford’s North American product range, along with the Mustang. The company is also looking to launch the crossover-like Focus Active next year, and will explore other possibilities that “combine the best attributes of cars and utilities, such as higher ride height, space and versatility.”

Ford also has plans to offer hybrid powertrains to vehicles like the F-150, Mustang, Explorer, Escape and Bronco over the next few years. Its first battery electric vehicle (BEV) will arrive in 2020, and by 2022, 16 BEVs will come to market.

“We are committed to taking the appropriate actions to drive profitable growth and maximize the returns of our business over the long term. Where we can raise the returns of underperforming parts of our business by making them more fit, we will. If appropriate returns are not on the horizon, we will shift that capital to where we can play and win,” said Jim Hackett, president and CEO of Ford.