BMW has filed for the naming rights to ‘M7’ after it submitted paperwork with the United States Patent and Trademark Office (USPTO) on April 27, 2018. This could be an indication that the German automaker will finally make a full fat M version of its flagship sedan, but don’t get your hopes up.
Firstly, the USPTO has yet to award BMW complete rights to the ‘M7’ name, and this isn’t the first time the company has done such a thing. Back in September 15, 2011, the company filed for the same ‘M7’ name, but only got it endorsed by the agency a lot later on April 24, 2012 – valid until April 24, 2018.
Renewing the rights to a trademark name is common practice among companies, and BMW clearly sees the value in ‘M7’, even though it hasn’t confirmed if such a model will ever be made. Following the immortal words of a Mr Bieber (“never say never”), spyshots of a G11 7 Series mule with plenty of performance bits do suggest the company is working on an M7.
Currently, if you want a fast 7 Series, you’ll have to look at M760Li xDrive, which comes with a mighty 6.6 litre twin-turbo V12 with 608 PS and 800 Nm of torque. As impressive as those figures are, it is still not an M7 per se. There’s also an offering from Alpina in the form of the B7 xDrive, as an alternative.
GALLERY: Probable BMW M7 spyshots
GALLERY: G12 BMW M760Li xDrive Excellence
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M8 enough la. Don’t need M7.
Makes to difference. Malaysians cannot afford M versions because we have the most expensive car prices in the world
Yeah right. Just like previous claim that P1 majority sales was from Gov fleet but PT burst that fake news bubble when they repoted 97.5% sales came from end retail customers. More fake news from fake dupe.
It’s Perdana sales, not P1 sales
Great car is the making…
Great car is in the making…
Same dashboard design, next!!
V12 sourced from Rolls Royce?
No, it’s the other way around.
BMW bought RR in 1998 bro.