Perodua has begun a zero accident campaign for its 10,300 employees nationwide as the next phase of its five-year road safety campaign launched last October aimed at reducing accidents on the road. Under the Perodua Zero Accident Campaign, the automaker is aiming for zero road accidents involving its staff travelling to and from their respective workplaces as well as zero industrial accidents while on duty by the year 2021.

Perodua president and CEO Datuk Aminar Rashid Salleh said the initiative looks to the company’s employees setting an example by being good drivers. He added that Perodua hopes to take learning points from the internal campaign and integrate these into the five-year Perodua Road Safety Campaign.

“While reduction and even elimination of industry-related accidents has always been the core focus of our Occupational, Health and Safety rules, we are now expanding that focus to include travel outside our premises. We believe the cultivation of good driving habits begins at home and we want to inculcate as much education on safe and responsible driving into our staff so that they would be a good example to all,” he said.

The Perodua Road Safety Campaign aims to reduce road accidents by educating drivers on the need to understand and obey basic road rules and courtesies, namely not using mobile devices while driving, the importance of wearing seatbelts and using child car seats as well as utilising turn signals.

“We use education as the approach because we believe most Malaysian drivers are aware of the rules and courtesies but may not understand the reasons behind them. Education will certainly take longer but once they fully understand the reasons behind the rules, the impact will be stronger,” Aminar said.