The e-hailing sector has gained a new entrant in the form of diffride, which was recently launched in Malaysia, as reported by The Edge and Malay Mail.

Unlike other companies offering e-hailing services, diffride says it is the first to offer competitive ride fares for both passengers and its drivers. “We are the first e-hailing service provider in Malaysia to offer this flat fee of RM5 to our driver partners for daily access to connect them to their potential passengers,” said diffride chief executive Hannah Yong.

“By not requiring them to pay us a percentage of their fares, this means that we can not only offer our riders a more competitive fare rate for their journey, but also allow our drivers to take home a larger amount of their earnings,” she added.

Payment for diffride services include both cash and cashless options, which are managed via dedicated apps (available for Android phones only currently). For now, there are 2,000 drivers registered to be diffride drivers but the company is expecting up to 6,000 drivers by the end of 2018, with a ridership of 500,000.

Yong also stated that diffride was the first e-hailing service provider to fully comply with the Ministry of Transport’s regulations, whereby prospective drivers will need to be screened by the the Land Public Transport Agency (APAD).

“Their cars, which they must either own or be legally authorised to drive, must also be less than eight years old and be of a model that ranks three stars or above on the New Car Assessment Programme for Southeast Asian Countries (Asean NCAP), or its equivalent,” Yong added.

Later on, telematics technology will be offered to drivers. “This will allow car owners and drivers to track the location of their car, should it be stolen. This system also provides an unbiased performance report, in addition to reviews provided by customers, giving all users a reliable evaluation tool to rely on,” she said.