Perhaps one day, the display you see on your favourite driving simulation could actually be projected onto the windshield of a real car. Porsche and Hyundai, together with China Merchants Capital, JVCKenwood and several sovereign wealth funds have invested approximately US$80 million (RM331 million) into WayRay, a Zurich-based developer of holographic augmented reality (AR) technology and hardware.

Founded in 2012, WayRay aims to bring its AR windscreen to production vehicles, a tech that is capable of tracking pedestrian crossings and other crucial road markings. At the same time, it will emphasise their importance to the driver in real time, and could possibly find you a parking spot, reports CNET.

But the real kicker is its performance application. For example, when driving on the track, the tech could project a live racing line, complete with braking and acceleration information (by way of colour, just like in the game), as well as lap time. If you’re feeling a little bit more competitive, there’s even the possibility of having the “ghost” car mode!

Interestingly, the AR kit could be retrofitted in almost any car model due to its small projector size, and it features a wide field of projection that could span the entire section of the windscreen. It all sounds a tad too futuristic for our time, so expect the development phase to take a few years.

With the latest round of funding, WayRay says it will be using the cash to bring its display technology to market by 2019 through OEM deals with carmakers. Its longer term plans include building technology for other kinds of displays, such as window panes for your home. The tech company has raised over US$100 million (RM413 million) since it was founded.