While production for the Polestar 1 is underway, the Volvo-owned automaker has revealed that its second model, the all-electric 2, will take on the Tesla Model 3 as its mainstream zero-emissions offering.

North American Polestar boss, Greg Hembrough told InsideEVs “there is a credible new EV contender coming to the marketplace in 2019, and it’s coming with 91 years of engineering prowess behind it.”

Hembrough didn’t reveal much about its pricing, but confirmed that the 2 will compete for the same market as the Model 3. “We can’t confirm pricing at this point, but I can tell you that the car will be competitive in that segment,” he added.

Reports have suggested that the Polestar 2 – which will come with multiple battery options – could be sold from US$38,000 (RM159k), which is slightly higher than the base US$35,000 (RM146k) price of the Model 3.

Those reports also stated that the range-topping 2 could boast a maximum driving range of 560 km on a single charge (figure likely to be tested based on the new WLTP standards), of which will be priced at US$63,400 (RM265k). Comparatively, the Model 3 Long Range has a maximum range of 537 km based on EPA protocols, and starts way lower at US$49,000 (RM205k).

Besides that, we know nothing of the 2. However, a design concept will be shown in the first quarter of 2019, and Polestar will apparently not bank on using a divisive design approach to get its mass-scale compact car noticed.

“When I sit in the showroom at Polestar, as recently as two weeks ago, to see the design language of the vehicles, they are refreshing and surprising but not polarising,” Hembrough said, pointing to the Jaguar I-Pace as an example of a “polarising” design.

Hembrough said its US offensive will be centred along the west coast, where it will open Polestar outlets in locales such as premium clothing stores, where customers can conduct test drives.

The bulk of Polestar’s retail and service operations will be done via smartphone apps. Of course, just like the Polestar 1, customers can choose to “experience” the car on a subscription basis, where they can pay a monthly fee to rent alternative vehicles within the Volvo and Polestar range. Production of the Polestar 2 will begin later in 2019 in China.