Kia is teasing a new concept for this year’s Geneva Motor Show, which it says is “designed to make the heart beat that bit faster.” Rest assured that it isn’t a pacemaker, although it’s powered by electricity, and here’s an early glimpse of what it’ll look like from the front.

The electric car you see before showcases Kia’s vision for electrification, which is certainly a bold departure from the norm. At first glance, it appears as though the brand’s “tiger nose” grille has been significantly widened to cover almost the entire face of the vehicle, and is highlighted by a long light strip.

Within the light signature are two horizontal LED strips, which are likely the car’s daytime running lights. The Kia badge also gets a different script design, and is illuminated on the sculpted bonnet.

Other cues include strong wheel arches, some interesting motifs at the base of the front apron, and a pair of small, antenna-like cameras in place of regular side mirrors. The concept was designed at Kia’s European design centre in Frankfurt.

“We imagined designing an all-electric car that not only answered consumer concerns around range, performance, recharging networks and driving dynamism, but one that also gave you goose bumps when you looked at it, and made the hairs on the back of your neck stand up when you drove it,” said Gregory Guillaume, vice president of design for Kia Motors Europe.