Nissan, on the back of a survey which found that younger buyers still gravitate strongly towards sedans, has announced that it will be doubling down on sedans, with plans to grow its global line-up of all-new models.

The global survey found that, of all drivers who don’t own a sedan, an astonishing 75% of respondents would consider buying one now or in the future. For millennials, the number rises to eight in 10.1!

With that, the Japanese automaker will be introducing a series of new sedan models globally that cater to these potential customers. Sixty years after launching the Skyline, Nissan will continue to reinvent sedans with bold new models (such as the Versa/Almera you see here) , complete with the latest advanced safety technologies and efficient powertrains.

Nissan’s corporate vice president of global product strategy and planning, Ivan Espinosa said: “Our newest sedans speak directly to the needs of buyers, particularly young people who may be looking to buy their first car. As some of our competitors walk away from sedans, we’re seizing the opportunity.”

Last year, Nissan unveiled the all-new Altima, featuring lower, wider and more athletic proportions. The sixth generation model is the first sedan to offer Nissan’s ProPilot driver assistance system, known in the US as ProPilot Assist. It’s also available with VC-Turbo, the world’s first production-ready variable compression ratio engine.

More recently, the all-new Sylphy sedan debuted at Auto Shanghai 2019 with a new and more fuel-efficient powertrain, a wider stance, improved aerodynamics, seamless connectivity features and a full suite of active safety technologies.


Nissan Altima (top), Nissan Sylphy (bottom)

Moving forward, Nissan will introduce ProPilot 2.0, which is the brand’s next-generation driver assistance system in the new Skyline. The new model will go on sale in Japan in September this year.

“Nissan cars are offering customers more advanced features than ever. In the months and years to come, Nissan sedan drivers will enjoy more autonomous technologies, more advanced and electrified powertrains, and more connectivity,” said Espinosa.

For a more detailed look at the survey results (the study involved car owners and non-owners around the world, between the ages of 18 and 65), check out the pointers below.

  • A top choice: 75% of drivers who don’t own a sedan would consider buying one now or in the future.
  • Choice of younger generations: Eight in 10 millennials who don’t own a sedan (80%) would consider buying one now or in the future. The same is true for Generation Z: nearly seven in 10 (68%) would consider a sedan as their next car.
  • Driven by passionate explorers: Sedan drivers care about more than the daily commute – 71% said they’re passionate about travel and adventure, and 62% said their passions lie in exploring nature and the outdoors.
  • Adored by owners: Approximately 42% of sedan drivers believe their car has its own personality. More than a quarter (31%) admitted talking to their car or even naming it (31%).