Mercedes-Benz Malaysia (MBM) today unveiled its new branding in the country with the official launch of the revamped Cycle & Carriage Bintang Mutiara Damansara Autohaus.

The new facility, completed at a cost of RM18 million, introduces a new degree of sophistication and luxe to the dealership floor, combining luxury with modern digital elements in advice, sales and service in its presentation.

All retail elements were overhauled and modernised with the new appearance, from the welcome area, sales and service to delivery. Supported by media, a new brand space helps customers and interested parties experience the brand virtually and in reality.

The architectural concept of the showroom, which features a silver-white, functional roof and plenty of Mercedes CI elements, is geared towards presenting space – an open floor plan and a high ceiling in the primary display area lends the new look plenty of visual acreage.

The focus on space means that the entire showroom area is utilised exclusively for customer service orientation, without permanent workstations on the showroom floor. Various seating locations in semi-public or private areas can be selected flexibly for individual consultations in accordance with the preference of the customer.

“The new brand presence redefines the future of retail. At Mercedes-Benz, we take great pride in making the customer journey just as fulfilling as the ride ahead. We strongly believe that the introduction of this new brand presence will enable us to better cater to customers together with our trusted partner,” said MBM president & CEO Claus Weidner.

Cycle & Carriage Bintang CEO Wilfrid Foo said the company was proud to be the first to introduce the new Mercedes-Benz branding in the country. He added that C&C Bintang is set to introduce the new retail concept identity in three more Autohaus locations – in Johor Bahru, Ipoh and Alor Setar – by the end of this year, bringing the total investment to RM60 million.