Perodua, together with the Malaysia Automotive, Robotics and IoT Institute (MARii), as well as Arus Jaya Automotive, have announced the development of the country’s first ever Digital Showroom, otherwise referred to as the Smart Sales and Service. It will be opened in Penampang, Sabah.
The Digital Showroom, created to enhance the digitalisation of the aftermarket sector, serves as a platform to enhance business operations and customer purchasing experience through digital technologies and services in Sabah.
For example, during the retail process, customers can walk into the Digital Showroom and view the cars through a computer. What’s more, customers can personalise their cars in real-time by choosing paint colours and accessories without needing a physical example of the desired car displayed at the showroom.
Perodua hasn’t revealed the extent of the experience, but the digital technologies involved to realise these include elements of Industry 4.0, such as Big Data Analytics, Internet of Things (IoT), and cloud-based services. These are said to enable a seamless and interactive experience for customers, and at the same time reduce operational costs for business owners.
MARii CEO, Dato Madani Sahari said: “The Digital Showroom is a game changer for the sales, service, and aftermarket sector, as the digital dimension at the point in which the consumer is most involved is altered. This initiative will transform the sales scene of the industry, allowing business owners to reduce operational costs by eliminating the need of investing in a high number of showroom display models while at the same time, maximising the choices offered to the customer during purchasing decision phase.”
For business owners, the technology helps expedite the sales and service transaction process, which works via cloud-based knowledge repositories and recognition systems that can identify and track vehicle records, financial information, and service database to provide better insights for the service provider. This data will in turn be used to enhance consumer experience.
Perodua president and CEO, Dato Zainal Abidin Ahmad said” “While we are unable to share anything specific about the collaboration due to strategic reasons, what I can say is that Perodua wishes to ensure that our digital experience is one to remember.”
Arus Jaya Automotive CEO, Simon Chee added: “This collaboration will improve the performance of the aftermarket sector of the Sabahregion, especially in terms of technological development. The Digital Showroom concept can be utilised as a medium to market products in a new, innovative way while at the same time enhance a customer’s buying experience by providing them new tools to customise and purchase desired vehicles.”
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Meanwhile all foreign auto investment gone to thailand, indon & viet… keepidap Datuk Madani
Perodua, you guys don’t understand. We need to experience the car at the showroom to feel and touch and drive the car not just around the block. At times we need to borrow our colleagues car or rent Socar.
Secondly, I personally do not like to deal with car sales people, plus they get fat commissions. Can you allow your customers to deal directly with perodua and not the dealers, that way Perodua and consumers will enjoy the cost savings.
Let’s be real
In other businesses, digital showroom is called a Webpage. And you don’t have to physically be there to be in the ‘showroom’.
Apparently in addition to Dato’, the Sultan also confers Data to worthy individuals.
Hahaha, my apologies, it was autocorrected. Cheers!
I wont be surprised if they end up with a pc-equipped kiosk. The content is similar with whatever it is currently on P2 official website. With times, the content will conflict each other as dealer dont want to fork out the monthly payment to keep the system updated.
Also, why does a digital showroom needs a physical location?
Shouldnt it be able to be accessed from the comfort of our homes?
…..just tackle the slow/poor customer service first la. The service has been problematic for ages. Just walk in to any P2 service centre and ask the waiting customers…..almost all will say service is poor and slow.
So, the Digital showroom aint gonna help with anything.
Nice, doing something that nobody needs. Since when did any carmaker in Malaysia allow for a high level of personalisation of their cars? Can we specify a colour that is not on the car catalogue? Can we specify the “sport customisation” other than the entire package? Can we ask for a differents set of wheels? No. No. No.
As Vivizurianti said, address the issues, then dream.
Malaysian vehicle sales data in Oct 2019 by brand:-
1. Perodua 22800 units
2. Proton 9500 units
3. Toyota 6300 units
4. Honda 6300 units
5. Nissan 2400 units