Toyota RAV4 Prime – orders frozen in Japan due to supply chain bottleneck and overwhelming demand

Toyota RAV4 Prime – orders frozen in Japan due to supply chain bottleneck and overwhelming demand

Toyota has temporarily stopped taking orders for the new RAV4 Prime in Japan just three weeks after its debut there, citing unexpectedly high levels of consumer interest and battery supply constraints.

A company spokesperson told Electrek that the automaker “received favourable reviews from many customers and received orders which largely surpassed the production capability of a newly developed lithium-ion battery.”

“For the US, since its debut last year, the 2021 RAV4 Prime has generated an exciting level of consumer engagement and interest as the most powerful, fuel-efficient RAV4 ever. Due to unforeseen supply chain constraints, we have revised our production plan downward for calendar year 2020.”

Toyota RAV4 Prime – orders frozen in Japan due to supply chain bottleneck and overwhelming demand

“We expect to reach previously planned production levels by early 2021,” he added. For the US market, Toyota said it can only supply about 5,000 units this year before reaching the initial target output of 20,000 units next year. It’s not confirmed if the Covid-19 pandemic was the cause of this supply chain bottleneck.

To recap, the RAV4 Prime is powered by a 2.5 litre Atkinson-cycle engine that makes 176 hp and 228 Nm. Together with a powerful electric motor, the total system output is rated at 302 hp, allowing the SUV to do the 0-100 km/h sprint in 6.2 seconds. The high-capacity lithium-ion battery offers an all-electric range of 60 km (WLTP cycle).

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Matthew H Tong

An ardent believer that fun cars need not be fast and fast cars may not always be fun. Matt advocates the purity and simplicity of manually swapping cogs while coping in silence of its impending doom. Matt's not hot. Never hot.

 

Comments

  • potato on Jul 01, 2020 at 2:49 pm

    RAV4 selling like hot goreng pisang, as expected.

    Like or Dislike: Thumb up 12 Thumb down 2
    • Veyron Owner on Jul 01, 2020 at 3:12 pm

      RAV4 Japanese national car selling like hotcakes in Japan, exactly like Proton X70 national car selling like hotcakes in M’sia.

      Like or Dislike: Thumb up 14 Thumb down 5
      • X70 national car? HAHAHAHAHAHAHAHAHAHA! More like caina national car then i belip.
        Grill and badge only made by p1, the whole car itself made in china dude. Assemble here only dude.

        Like or Dislike: Thumb up 7 Thumb down 6
        • Unknown on Jul 01, 2020 at 10:03 pm

          X70 is about as national car as RAV4, since that SUV isn’t design in Japan. So only thing came from Japan was the badge, that’s even worse than X70. Kah kah kah kah.

          Like or Dislike: Thumb up 0 Thumb down 1
        • As long as its a batch of a proton its a national car. Say only la u will buy bla bla bla.. how many of us actually buy? plus, china made everything. so if its the country u are aiming, build everything u use in your daily live. there is no more pure buatan Malaysia anymore.

          Like or Dislike: Thumb up 0 Thumb down 0
    • Goody on Jul 01, 2020 at 8:28 pm

      Like perodua cars selling like hot banana cake. Always top of the list.

      Like or Dislike: Thumb up 0 Thumb down 0
      • Perodua sales will soon be overtaken by Proton
        https://paultan.org/2020/07/01/malaysian-vehicle-sales-data-for-may-2020-by-brand/

        Like or Dislike: Thumb up 0 Thumb down 0
  • Semi-Value (Member) on Jul 01, 2020 at 6:47 pm

    with sales so good, i dont think they are concerned if they cant sell any in malaysia

    Like or Dislike: Thumb up 4 Thumb down 0
 

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