Car guys choose engine oils based on specs, but how many motorists in the real world know exactly what those number-letter combos mean? “Power” and “Protect” as benefits should be more universal, and this is the approach Shell is taking with its new Helix engine oils.
The new Shell Helix Power and Shell Helix Protect are fully-synthetic engine oils that focus more on the benefits to users and less on technical specifications, helping motorists choose the right product based on one’s driving style and needs.
According to Shell, “Power” features special performance-focused additives that maximise engine power and deliver faster acceleration for smoother drives on highways, hilly terrain and open roads. The 0W-40 oil retails for RM280 for a four-litre pack.
The engine protection-focused additives in “Protect” help cleanse engine components for longer engine life in cars that operate under stressful stop-start driving conditions. The RRP for this 0W-30 oil is RM240 for a 4L pack.
Compatible with all 0W, 5W or 10W spec oils, both are suitable for most types of cars on Malaysian roads today. The new products feature PurePlus Technology, an “ultra-pure base oil” made from natural gas.
According to Shell, engine oils are traditionally “low involvement” products, and while Malaysians are known for their love for cars, the majority are put off by technical terms and tend to leave vehicle maintenance to their workshops or service centres.
“With the new Shell Helix Power and Shell Helix Protect, we aim to return the important engine oil decision making to the car owners. Simply choose one that suits your driving style or needs,” said Nyon Kam Yew, Shell Lubricants GM for Malaysia and Singapore.
In conjunction with the launch of Shell Helix Power and Shell Helix Protect, Shell Malaysia is running a promotion where every customer will get a free replica Scuderia Ferrari race car with the purchase of a 4L pack from any participating workshop. This is valid from now till stocks last.
The company also marked the launch of the new engine oils by distributing complimentary packs and care kits to Grab drivers as part of its #BecauseWeCare initiative.
Looking to sell your car? Sell it with Carro.
the more you distinguished the more people confused
Your article mention 0W-30 price at RM280. It think the letters should be 0W-40 instead. Not big issue for me then :p
Cheers,
Azlan
Buy at Tesco RM89.90 when promotion. Made in EU.
your paragraph 3 and 4 seem to have wrongly relate the “Power” and “Protect” viscosity ratings.
Kena power la..sebab harga pun power.
There is only one reason for this. To easily differentiate the genuine EO versus imitations.. And also the likes sold in hypermarket but imported from other countries.
And as I found out several years back – all Mazda dealers were using Shell imported from Hong Kong which clearly stated in the packaging so this maybe upset both Shell Malaysia and Bermaz.
So Mazda changed supplier to Petronas, Shell rebrand it’s packaging. Excellent.
Do we have winter in Malaysia or anywhere in the tropics? If so why introduce W0 rated oil here? W0 rated oils are more expensive than say W10 or W15 rated oil. Can the oil companies lighten the consumers?
Marketing strategies. Because human beings are easily deceived to think they need things when they don’t, especially when they have some purchasing power.
Some ppl do think that genting highlands does have winter climate and because of that, they believe 0w grade oils can help to protect the engine.
For bigger engine lah this one, like v8 or v12 that need very thin oil at cold start