For yet another year, Toyota has been named the most valuable automotive brand in the world, according to Interbrand’s 2020 Best Global Brands list. As with last year, 15 automotive brands secured places on the top 100 list, with Tesla re-entering the rankings after being absent since 2017.
Toyota’s brand value was estimated to be USD51.595 billion (RM214 billion), which is 8% less than last year, but still sufficient to secure first place among automotive brands and seventh overall – Coca-Cola, Samsung, Google, Microsoft, Amazon and Apple are ahead of it.
Meanwhile, Mercedes-Benz retained its spot on the list as well – second among automotive brands and eighth overall – with a brand value of USD49.268 billion (RM204 billion), 3% less than last year. Similarly, BMW remained the third most valuable automotive brand (and 11th overall) with a brand value of USD39.756 billion (RM165 billion).
Coming in fourth (and 20th overall) is Honda, which saw a significant 11% dip in brand value to USD21.694 billion (RM90 billion). Further down the list, Hyundai (USD14.295 billion or RM59 billion) gained 1% in brand value to take the fifth spot (36th overall), while Ford dropped to seventh (42nd overall) after a 12% decline to USD12.568 billion (RM52 billion).
Taking its spot between the Korean and American carmakers is returning Tesla in sixth, with a brand value of USD12.785 billion (RM53 billion). The strong return to the list is backed by an increase in market capitalisation of 769% in 12 months and growing revenues, Interbrand says.
Brands in the Volkswagen Group occupied the next three spots after Ford, with Audi taking the eighth spot (44th overall), Volkswagen in ninth (47th overall) and Porsche in tenth (55th overall). All three saw their brand values dip by between 2% and 5%.
Nissan missed out on the top 10 this year, with an 8% drop in brand value to USD10.553 billion for 11th place (59th overall), followed by Ferrari in 12th place (79th overall). As for the final three remaining brands, they are Kia in 13th place (86th overall), Land Rover in 14th place (93rd overall) and lastly, MINI in 15th place (95th overall). Harley-Davidson, which was last year’s bottom brand, dropped out of the list in 2020.
Brands included in the list must meet several conditions, including having a significant presence in Asia, Europe, and North America, as well as geographic coverage in emerging markets. Additionally, at least 30% of revenue must come from outside of the brand’s home region, and there must be sufficient publicly available data on the brand’s financial performance.
Their economic profit must also be expected to be positive over the longer term, delivering a return above the brand’s cost of capital. Lastly, the brand must have a public profile and awareness across the major economies of the world.
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Tahniah Toyota and also to other successful companies (BMW, Mercedes and Hyundai), despite of pandemic situation this year. Also would like congratulate to Proton Malaysia /Geely for bringing back more profit, sales and their hardwork and excellent management, even though Proton Malaysia/Geely is not in the list.
Well, as expected. Toyota
Well done Toyota and German Companies too
Congratulations to TOYOTA Japan
Of course toyota is still great reliability. If proton sold worldwide, proton will have greater chance to be at top ranking together with toyota
I believe that Chinese companies should be on the list.
where is proton ?
Proton didn’t pay membership fees so it wasn’t included.
You see Mercedes-Benz right there? There’s where you find Proton.
Wow. No wonder Malaysians adore Honda so much. It came a strong 4th after BMW and Mercedes. Still far from Toyota at the top spot, of course.
Malaysian adore Honda because it’s typical japanese and cheap.
Only for those who have no choice, Malaysians will buy honda because it is cheap, not because it is good.
Honda has lost their magic.. They we very good in the 80’s and 90’s. Their products were premium and was better than competition with vtec engine and double wishbone suspension. After that not much innovation and slowly they were following main stream and producing okay cars but not premium or exciting.
whats with the Interbrand’s color coding Red vs Gray box? so annoying and hard to read… I’m surprised Volvo still not being listed considering their product portfolio (+ trucks) is as good as or even better than JLR. Also surprised Ferrari survived this year, knowing their racing team doing horribly.
Geely, mana Geely?
Copy paste edited: “You see Mercedes-Benz right there? There’s where you find Geely.”
Color me unimpressed. They can’t even get their color blocks to make any sense. Same as JD Power, if you had to pay for results, nobody should bother.
Not suprised…. Toyota been improving their product over the years. Their TNGA platform is the proof. Well built and nice / fun to drive cars. Mercedes has steadily improving their line up too. Gone are those days of old man car. The average age of mercedes driver has come down thanks to A & C class. Not forgetting their tremendous success in Formula 1. 6 titles in the bag with one more coming this year. Both Toyota and Mercedes have common product line. Beside passenger cars both make Trucks and Buses and Taxi as well and contribute to keep economies moving. Now not many car companies have the depth and reach of the market like these two…..
The secret is to get geely teaching Proton to make Trucks and Buses and Taxi as well to join the Big league