VinFast ready to enter Indonesia – Vietnam carmaker focuses on premium and EVs; won’t fight with Toyota

VinFast ready to enter Indonesia – Vietnam carmaker focuses on premium and EVs; won’t fight with Toyota

VinFast, which has global aspirations and is looking to penetrate the West, will be setting up shop in Indonesia soon. Detik reports that the Vietnam carmaker has trademarked its intellectual property in the republic and the range includes a sedan and two SUVs.

According to Yannes Martinus Pasaribu, an academician and auto industry observer from Institut Teknologi Bandung, VinFast is not likely to go head to head with the Japanese marques that dominate the Indonesian market – think Toyota and Daihatsu.

Instead, the newcomer’s strategy is to introduce EVs in Indonesia, he says, pointing out that the Vietnamese company started from e-scooters and now makes electric cars and buses. VinFast also has a collaboration with Austria’s Kreisel Electric to develop battery packs, he adds.

“Also notable is that Vietnam has nickel, cobalt and other minerals needed to make batteries, the main component of EVs. They’ve developed an end-to-end ecosystem with the strategy of using the best and most reliable tech. Besides large scale production of EVs, Vietnam is also developing charging stations and battery factories,” Yannes said.

The VF e35 electric SUV, formerly known as the VF32, is bound for North America and Europe

The analyst further points out that as part of Vingroup, Vietnam’s largest conglomerate, funding is not an issue for VinFast, and the young company is not bound by legacy tech, such as the Japanese carmakers in Indonesia. This allows it to be more agile and flexible in following global EV trends.

There are three models in the VinFast trademark documents, and they appear to be the Lux SA 2.0, the Lux A 2.0 and an EV that looks similar to the VinFast e35. The Lux SA is a big SUV based on the previous generation F15 BMW X5, while the Lux A is a Pininfarina reskinned F10 BMW 5 Series. Both were unveiled at the 2018 Paris Motor Show. The VF e35, formerly known as the VF32, is a big electric SUV that has been earmarked for North America and Europe next year. It’s set to debut next month in Vietnam.

We’ve covered VinFast a fair bit, including this in-depth feature story on who’s behind the carmaker, and how it all started. Also click on these links for further reading on VinFast’s global aspirations, its EV battery strategy, and a potential US initial public offering (IPO) that could value the company at US$50 billion (RM207 billion).

GALLERY: VinFast LUX A 2.0


GALLERY: VinFast at the 2018 Paris Motor Show

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.



  • Roti john on Sep 03, 2021 at 5:02 pm

    Where is our Proton? Proton gone bankrupt and close shops in Indonesia. Perodua still export their Myvi to Indonesia. Now a Vietnam automaker will sell their Game-Changing cars to Indonesia. Why does a 30 years automotive company cannot do well in overseas market? I think Proton should learn more from Geely and Perodua.

    Like or Dislike: Thumb up 15 Thumb down 11
    • Damon Lee on Sep 03, 2021 at 7:15 pm

      Hello tin kosong Roti Kunta. Perodua export under Daihatsu brand name not their own, they have near zero presence on their own in other SEA countries. Dun shiok sendiri with your jaguh kampung, without NAP your nothing outside of malaysia. Why perodua 30 years old rebadger company still cannot do well outside of malaysia? It is becus there is no NAP there, and we could have gotten better cars for less money

      Like or Dislike: Thumb up 12 Thumb down 2
    • kzm (Member) on Sep 03, 2021 at 9:17 pm

      Lol.. if Vinfast enter Indo intent to compete with toyota or honda.. they will end-up like proton. Instead they choose premium market.

      Like or Dislike: Thumb up 6 Thumb down 1
    • Renaldi Soeryadi on Sep 04, 2021 at 1:45 pm

      I don’t think so if Proton must learn from Gelly, since Gelly brand is also failed in Indonesia.

      As an Indonesian, why Proton failed is because they lacked of dealers and service outlets. The product itself is still can compete against competitors in the region.

      I think if Vinfast is really entering Indonesian market, the main competitor would be Hyundai and Volkswagen, since those brands really go upmarket now.

      Like or Dislike: Thumb up 9 Thumb down 3
  • Feeding off 1% in Vietnam and 1% in Indonesia, I wonder how will it survive in the next 10 years. Lucky they have a dumb investors willing to burn billions of cash with no returns. It beginning to sound like a money laundering story for triads and Viet shady businesses.

    Like or Dislike: Thumb up 11 Thumb down 10
    • Gary Senior on Sep 03, 2021 at 6:18 pm

      Hello tin kosong Gary,You have been seeing too much Hong kong serials on triads and mafia money laundering.
      When people excel,dont pour cold water.No investor is dumb.

      Like or Dislike: Thumb up 16 Thumb down 7
      • Damon Lee on Sep 03, 2021 at 7:16 pm

        If you dun have a clue how money laundering works, then you better shut up.

        Like or Dislike: Thumb up 10 Thumb down 7
  • Vinfast, where are the affordable EV cars we Aseans can buy?

    Like or Dislike: Thumb up 2 Thumb down 2
  • Semi-Value (Member) on Sep 04, 2021 at 11:16 am

    criticise this car in vietnam and u will get arrested

    Like or Dislike: Thumb up 8 Thumb down 4

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