Ford ends vehicle production for India market; engine manufacturing for export to continue until Q2 2022

Ford ends vehicle production for India market; engine manufacturing for export to continue until Q2 2022

Ford has announced that it is ceasing vehicle manufacturing operations for the India market effective immediately. Manufacturing at the Sanand vehicle assembly facility for export markets will end by the fourth quarter of this year, while engine and vehicle and assembly plants in Chennai will halt operations by the second quarter of 2022, it said.

“Despite investing significantly in India, Ford has accumulated more than $US2 billion (RM) in operating losses over the last 10 years, and demand for new vehicles has been much weaker than forecast,” said Ford president and CEO Jim Farley.

The Blue Oval will however continue to import relatively lower volume models for local sale in India, such as the Mustang, and will receive the all-electric Mustang Mach-E in the future. Sales of current India-market models such as the Figo, Aspire, Freestyle, EcoSport and Endeavour will halt once existing stock has been sold, it said.

As the manufacturer is downsizing its vehicle manufacturing operations, it is growing its Business Solutions division with more software developers, data scientists, R&D engineers as well as finance and accounting personnel.

Ford’s India-market cars, the EcoSport, Figo and Aspire will be discontinued

The automaker added that India will continue to be its second-largest salaried workforce around the world, and Ford India will continue to offer full customer support operations with service, parts and warranty support. More than 500 staff at the Sanand engine plant as well as 100 staff in parts distribution and customer service will continue to operate in Ford’s India business operations.

According to Autocar, the main reason that manufacturing operations at the Sanand and Maraimalai Nagar facilities are ended is that capacity utilisation has been unsustainably low. The two plants have a combined annual capacity of four million units, however the automaker has only managed to produce 800,000 vehicles, or 20% of that total, and half of that earmarked for export, the magazine wrote.

Around 4,000 employees are expected to be affected by the restructuring, and Ford said it will work closely with employees, unions and local government as well as other stakeholders in Chennai and Sanand to mitigate the effects of the decision.

Meanwhile, Ford India will also maintain its parts depots in Delhi, Chennai, Mumbai, Sanand and Kolkata, and a smaller network of suppliers will be maintained in support of engine manufacturing for exports. Ford’s global products will continue to rely on India-based suppliers for parts, it said.

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Mick Chan

Open roads and closed circuits hold great allure for Mick Chan. Driving heaven to him is exercising a playful chassis on twisty paths; prizes ergonomics and involvement over gadgetry. Spent three years at a motoring newspaper and short stint with a magazine prior to joining this website.

 

Comments

  • Celup King on Sep 10, 2021 at 2:18 pm

    So did India failed or Ford failed or both failed?

    Like or Dislike: Thumb up 15 Thumb down 3
    • Fordist on Sep 10, 2021 at 6:22 pm

      Ford no failed. but Proton failed big time, again n again. Pffftt

      Like or Dislike: Thumb up 7 Thumb down 8
      • Troll Hunter on Sep 10, 2021 at 9:54 pm

        Ford is dead in Asia but Proton still survives. If being alive is failed big time again n again, you must be a real failure in life, again n again.

        Like or Dislike: Thumb up 12 Thumb down 5
    • guru sekolah on Sep 11, 2021 at 9:11 am

      You won’t be asking such a question if you didn’t fail in your school exams..

      Like or Dislike: Thumb up 0 Thumb down 0
  • seancorr (Member) on Sep 10, 2021 at 3:45 pm

    Oops, I guess they didn’t forecast well enough to warrant such a huge setup in India.

    Like or Dislike: Thumb up 4 Thumb down 1
  • Dong gor on Sep 10, 2021 at 4:07 pm

    India is a tough country to do business. The import tax, the custom structure and etc

    Like or Dislike: Thumb up 10 Thumb down 0
 

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