Proton has launched a new range of R3 official merchandise and premium engine oils, which are marketed by Proton Global Services (PGS), a fully owned subsidiary of Proton Edar that serves to expand the reach of the Proton brand to fans, new and old alike.
The R3 (Race Rally Research) division has been synonymous with motorsport since it was founded by the national carmaker back in 2003, with victories in the Sepang 1000KM endurance race (five-time champions) and FIA Asia Pacific Rally Championship (eight titles).
The new range of products serves to celebrate these successes and can be purchased from the Lifestyle Boutique at Proton’s Centre of Excellence as well as various dealerships across the country. Fans looking to dress up in R3 gear will have several apparels and accessories to choose from (priced between RM49 and RM60), but if you want something for your car, there are two premium engine oils available.
These lubricants were developed from the latest Etro+ base oil (Group III+) by Petronas and are designed to combat excessive heat and regulate temperatures in order to protect engine components and maintain performance.
The first of the two engine oils is the P1, which is a fully synthetic engine oil (SAE 5W-30) with API SP certification, priced at RM208 for a four litre bottle. The other is the P2 semi synthetic engine oil (SAE 10W-30), which has an API SN Plus certification and retails at RM158.
“The launch of our new R3 premium genuine oil range and merchandise products is the first step in R3’s rebranding journey. They will be sold to the public via our premium merchandise partners in 20 locations throughout Malaysia. There will be more product launches coming up in the future, including accessories for Proton car owners, which will help us build our connections with R3 fans,” said Lee Yeet Chuan, CEO of PGS.
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solve your car parts problem first la dei
What problem?
P1 are the few brands that improved their sales last year when many others continued to keep revising down their target. Are you sure they have a “part problem”?
After Sales Spare Parts scarcity and delayed service issues for X50 & X70 models (It seems that the problem is more with the scarcity of spare parts), P1 has had this problem since mid-2020. The last time they said, they will fix the supply management for spare parts is in here :
https://paultan.org/2021/03/02/proton-working-round-the-clock-to-revamp-aftersales/
“This situation was exacerbated in 2020 by firstly Covid-19, and then our decision to invest in a completely new backend ordering and delivery system. As a result, we have experienced integration issues and customers requiring accident repairs as well as regular servicing have faced delays.” as Roslan Said …
good sales does not equal to good aftersales. proton is selling more cars than what they can handle.
Semi the value,u r absolutely correct.
Protong easily get distracted when Dr.Li has delivered results thro 12 hour work,6 days a week.
Those DRB dudes are taking things easy,by doing all this stuff when some X70 owners are cursing the service centres for lack of spares.
They tumpang someone’s success,not realising just 3 -4 years ago..they were near extinction and insolvency.
Focus on the more important issues,Protong.
Haters will only said that
So the majority of the problems that occur are on the X70 CBU, right ? where is the fan motor and transmission that likes to have problems on this (CBU) model, Does the X70 CKD also experience a shortage of spare parts and have to wait a long time for service?
i sincerely hope ckd owners wont face the same issue
Proton user here. Mind telling me what parts problem as so far mine has none.
Rubbish.
Now that is an expensive engine oil but does it has the LSPI, DEXOS 1 (Gen2/3), GF6 standard oil which is required by todays standard for better engine cleaning and protection.
Also what is Etro+??? Is that cleaner or better than Shell natural gas formula which is touted with little to no impurities.
P2 will always below P1
But not in sales.
Ants outnumbers an elephant but an elephant easily crushes ants. Which is more power?
Haters will only use such a naive analogy.
I don’t get it, why P2 doesn’t have their own Motorsport division ?, is it because they just only focus on affordable cars and not change their brand image ?
one of their dealers run their motorsport (rally) team for quite sometime. The days where those turbo kancils chasing evos and WRX in the estates are legendary.
For the current range, the axia with the ativa engine (and given premium price to keep it in proper hands) would be a great hot hatch.
Too bad there was no Perodua version of the Charade GTti.
Honestly, Perodua is always profitable in its business, and instead of always doing boring things (yes, it’s always profitable, right?) why don’t they make their Motorsport division back, so that Perodua Fans don’t always think Perodua is “Affordable and Boring” brand …
Honestly, I wish Perodua had a Motorsport division so that it was considered a “cool” brand for affordable and reliable cars …
They tried, but their cars were rubbish so they had to quit.
We want a proper Proton R3 performance car, and R3 cars running in international motorsport events like the APRC or WTCR.
I also hope the same…
But for now and for the next 5 to 6 years (probably), Proton better focus on big sales, better brand image, better management, focus on better product/car quality, and improve after-sales service …
I just hope that if Proton can do this, R3 can focus on motorsports again, and if possible the “research” section of R3 also does “Research” from just the race car/motorsport section to performance cars too, like the Hyundai N and Toyota Gazoo Racing, I hope Proton R3 like that in the future…
I thought this R3 was long dead.
This, is a text book example of How Not To Diversify & Cheapen Your Brand At The Same Time.
From being the Racing Arm of Proton to merchandizing house.
Might as well rename it to Kedai Bundle Proton.
I think it should be more about Quality than fancy graphics, style & package shapes – Anything related to Proton MALAYSIA falls way short of the former … which should correctly be Cause for Concern