Proton and smart officially sign distributor agreement – smart #1 EV to be launched in Malaysia in Q4 2023

Proton and smart officially sign distributor agreement – smart #1 EV to be launched in Malaysia in Q4 2023

Proton and electric carmaker smart Automobile Company today formalised its partnership with the signing of a general distributorship agreement (GDA), which will see the former sell and service smart vehicles in Malaysia and Thailand. This is a follow up from the memorandum of agreement (MOA) signed by both companies back in January this year.

The #1 will be the first smart model to be sold by Proton in Malaysia, with an official launch set to take place early in the fourth quarter of 2023 (Q4 2023). First unveiled in April, the #1 is built on Geely’s Sustainable Electric Architecture (SEA) and styled by Mercedes-Benz. The electric vehicle (EV) boasts a 66-kWh battery, 440 km of range (WLTP cycle) and a rear-mounted electric motor with 272 PS (200 kW) and 343 Nm of torque.

In its release, Proton said it will model retail operations for smart based on what the company does in other markets like China and the United Kingdom. Additionally, the company also announced its intention to invest in a charging network by collaborating with a local charging provider, which will also see the installation of domestic units for customers who intend to charge their EVs at home.

Beyond the retail side of things, Proton says its entry into the EV segment with smart will also allow it to attract young talents given the rapid shift in job preference for new workers. This is part of the company’s long-term plans for sustainability and energy efficiency as well as increasing its ESG (environmental, social and governance) scores to draw in the next generation of automotive industry workers.

“Today marks a big step for Proton’s entry into the new energy vehicle market. The first phase of business with smart is focused on retailing but it provides us with valuable knowledge and experience on not only how to service and charge EVs but also how to transform the way we interact with our customers,” said Li Chunrong, CEO of Proton.

“The move into this market segment will also help drive Proton’s move towards being more environmentally friendly in all facets of our operations as we work to help Malaysia achieve its carbon neutrality target by 2050,” he added.

GALLERY: smart #1

GALLERY: smart #1 Launch Edition

GALLERY: smart #1 Premium

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • Ruslan Bahari on Aug 18, 2022 at 1:27 pm

    Hopefully, you won’t have parts issue like with Proton cars lah…. this is an exciting entrant (re-entry) into Malaysia so let’s hope you guys don’t mess it up…

    Like or Dislike: Thumb up 7 Thumb down 1
  • Untung Manyak Wang on Aug 18, 2022 at 2:46 pm

    Ada #1 Brabus?

    Like or Dislike: Thumb up 0 Thumb down 2
  • meladam on Aug 18, 2022 at 2:56 pm

    looks great for 120k. its affordable

    Like or Dislike: Thumb up 5 Thumb down 2
    • Bob mal on Aug 18, 2022 at 4:02 pm

      Unlikely it will be sold at Rm120k here based on China car pricing of the well know x50 – China price (of RM50k) vs Malaysia price (of RM80k) even if EV is without tax. Maybe add additional RM40k from the China at least.

      Like or Dislike: Thumb up 4 Thumb down 0
      • Aura89 on Aug 19, 2022 at 1:52 am

        https://paultan.org/2022/04/26/smart-1-launched-in-china-coming-to-malaysia/
        In China it is sold at RM 150k.

        Like or Dislike: Thumb up 0 Thumb down 1
  • Mr Mar on Aug 18, 2022 at 3:09 pm

    Does this mean Smart #1 will be a CKD car assemble at Tg Malim ??

    Like or Dislike: Thumb up 1 Thumb down 3
  • Ah Chong on Aug 18, 2022 at 4:05 pm

    200kw power will cost rm2374 road tax every year after the examption ran out? Not for the average Joe :(

    Like or Dislike: Thumb up 3 Thumb down 1
  • Bieight8 on Aug 18, 2022 at 4:54 pm

    Why so slow??

    Like or Dislike: Thumb up 3 Thumb down 1
  • Mee USR on Aug 18, 2022 at 11:10 pm

    Please dont rebadge this car

    Like or Dislike: Thumb up 0 Thumb down 1
 

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