New Ford 3S centre in Penang to complete by Q1 2024

New Ford 3S centre in Penang to complete by Q1 2024

Sime Darby Auto Connexion (SDAC), the sole distributors of Ford vehicles in Malaysia, has broke ground for its new 3S centre in Penang to further elevate customer experience and prospects in the Northern region.

Spanning 45,000 sq ft, the RM16.6 million facility will feature 18 service bays and the capacity to display a total of six vehicles. It’s expected to be complete by the first quarter of 2024, featuring state-of-the-art facilities built from the ground up in accordance with Ford’s global standards.

The new 3S centre will be located along Jalan Baru Seberang Prai to provide ease of access to those living in the area. Officiating the groundbreaking ceremony was Turse Zuhair, managing director of SDAC, George Ngian, head of distribution sales of SDAC and Peter Chan, dealer principal of SDAC Penang.

New Ford 3S centre in Penang to complete by Q1 2024

From left: George Ngian, Turse Zuhair and Peter Chan.

“As a 3S centre offering end-to-end services, the facility will provide greater convenience and accessibility for customers in the area. This investment is a clear reflection of our commitment to meet the needs of the market as we strive to raise the bar in customer experience,” said Turse Zuhair.

DJ Simpson, managing director of Ford Asia Pacific Distributor Markets, added, “Together with Sime Darby Auto Connexion, we are pleased to continue expanding our network in Malaysia with this latest facility. Penang is a key market with strong prospects for Ford and Sime Darby Auto Connexion.”

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Pan Eu Jin

Pan Eu Jin is a firm believer that good things don’t come cheap, but cheap cars can be good. How a car makes you feel behind the wheel or as a passenger should be more important than the brand it represents.



  • RyanT on Dec 06, 2022 at 2:34 pm

    What for for only selling Ranger? Bring in new focus n modeo, I am waiting for them

    Like or Dislike: Thumb up 3 Thumb down 0
  • Everyonequal on Dec 06, 2022 at 3:40 pm

    Hi Ford, what car you have ya other than ranger to sell?

    Like or Dislike: Thumb up 3 Thumb down 0
  • Love that the rendering has Volkswagen Golfs, Mazda 3s and Mercedes… but no Ford.

    Like or Dislike: Thumb up 2 Thumb down 0
  • Ex kelisa owner on Dec 06, 2022 at 5:31 pm

    Tak payah lah ford, kete banyak problem mahal nak baiki lepas 7 tahun. Experience menyesal sekali dah cukup.

    Like or Dislike: Thumb up 6 Thumb down 2

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