Chrysler Group’s Jeep has launched a marketing campaign featuring bobbleheads to market the 2007 Jeep Compass crossover to it’s target market of the 22 to 30-year-old urban crowd. Jeep hopes to attract urban dwellers with the Compass, a move that differs from Jeep’s typical off-road target audience. There are 4 videos, called Monday, Gear, Bounce and Phil. Videos after the jump.
Video: Jeep Compass Advertisement – “Monday”
Video: Jeep Compass Advertisement – “Gear”
Video: Jeep Compass Advertisement – “Bounce”
Video: Jeep Compass Advertisement – “Phil”
After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history. An avid electronic gadget aficionado as well as big-time coffee lover, he's also the executive producer of the Driven motoring TV programme.
OMG…
It's like a hypnotizing train of ads. The same (lame) music used 4 times…4 TIMES, over and over and over and over again….arghhh…almost cannot tahan.
Btw, after watching it, it gives me the impression that Jeep are for, whut-do-u-call-those-thingies, puppets??
I think little kids might get spooked out watching those ads. Or maybe they'll get the wrong impression by watching it.
Bottom line, the ad didn't get me to like the car.
=P
sig of a desperate company !
weird ad .
ugly face…
haha imagine perodua doing a bobble head for the kancils!!!
now that would be entertaining!
Don't really get this ad What's the significance of the bobbleheads?
well, for me ….the ads bring out the point.
Well, the ads are introducing its stuff inside it. just that it uses all same music… haha… not bad la… just that I dont really like the headlamps deisgn too much… typical Jeep..
I love the bobblehead, you can also make your own too.