LG Electronics, one of the world’s top consumer electronics brands, is the latest partner of Lotus Racing. The Korean brand is already the “Global Partner” and “Technological Partner of Formula 1” and will now be the official Technical Supplier to Lotus Racing, supporting the team with products at the paddock and factory.
“LG is obviously a world renowned brand and a leader in its markets, and therefore it’s fantastic to welcome them into the Lotus Racing family. They’ve been a supporter of Formula One for a number of years and it’s a sign of how far we’ve come in a very short time that LG wants to extend its relationship in the F1 pitlane to work with us, and we’re delighted they are doing so.
“As our team grows so we are attracting interest from some of the world’s best businesses, and LG ranks right up there as a truly global power, and with their support, and more like it, we’ll keep building on our dream of seeing Lotus Racing challenge at the front end of the grid as soon as we can,” said Lotus Racing boss Tony Fernandes.
Andrew Barrett, VP Global Sponsorship for LG said: “As a technology partner of Formula 1, we are delighted to see our LG technology not only being used by a team competing in the championship but, significantly, one that has established itself so quickly as the best of the newcomers. Lotus is a brand associated with great style and technology, which makes it a perfect partner for LG. Life’s Good when you are able to bring technology alive to support people in their ambitions, and we are pleased to play our role in the team’s success in F1.”
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AI-generated Summary ✨
Comments generally express optimism and support for Lotus Racing's progress, highlighting their quick car development and potential, despite some skepticism about their performance compared to established teams. The sponsorship from LG is viewed positively as a strategic move that brings technological support and boosts morale, with some noting LG's industry background in automotive components. Many commenters emphasize that Lotus's strength lies in handling and chassis design rather than outright speed, and they see LG’s involvement as a business alliance aligned with Proton’s manufacturing interests. There is also pride in Malaysia’s involvement in F1, with some pointing out that sponsors like CNN, Maxis, and LG demonstrate greater confidence in Lotus's prospects than critics do. Off-topic political discussions are filtered out, with most comments focused on the team, sponsorship, and technical aspects.