This is a sponsored advertorial to promote the Experience Fiesta, Experience Hollywood contest where you can win a 5D4N trip to the American Idol.
The compact with the big heart is certainly going along very well – Ford’s sterling Fiesta continues to make new friends every day, with an ever steady stream of people walking into the showrooms to test drive the car, many of these translating into bookings on the spot.
It’s not just hearsay – having spent an hour in the Ford showroom in PJ over the weekend, it was certainly a challenge for yours truly to arrange a test drive, as part of sampling what the Experience Fiesta, Experience Hollywood Contest 2011 was all about, given the large number of potential customers about.
In the end, it proved easier to follow somebody else’s test drive session and see how it was done. With a trip to catch American Idol Season 10 in Hollywood, as well as plenty of iPhone 4, iPad and iPods, to be won as part of the contest, it’s definitely a rewarding way to find out more about a car.
The 20 min or so demo session – in a 1.6L Sport – contained a lot of detailed points about the car being briefed about the hatch, with the Bluetooth & Voice Control feature being at the head of it all. Naturally, the other main unique features, including the responsiveness of the 1.6L TI-VCT engine and smoothness of the dual-clutch 6-speed transmission, were also communicated as part of the programme.
There’s a mission in all this. Once the test drive is concluded, the participant gets a chance to have a hands-on experience using the Bluetooth & Voice Control, submitting the contest entry via a call to the mission centre at a 1800 toll-free number, which is an automated Interactive Voice Response system that guides participants to submit their entry for the contest.
Of course, you’ll still have to fill your details on the Mission Card, but that’s a simple enough process, for sure. With a grand prize that includes an invite to the AI Season 10 semi-final live show, a return air ticket as well as 5D4N hotel accomodation in Los Angeles and airport/hotel transfers in LA, all you need to do is show up, if you’re the winner, of course.
The first step to getting there, if you haven’t already done so, is to enter the contest through going for a Fiesta test drive, which you can do up to March 31 at any Sime Darby AutoConnexion or authorised Ford dealer showroom in Malaysia. Alternatively, you can also do so at an ongoing series of nationwide Ford road shows, which will be held at the following locations:
March 1-6: Jusco Tebrau City, Johore Bahru
March 2-6: The Curve, Petaling Jaya
March 16-20: Sunway Pyramid, Petaling Jaya
March 17-20: The Spring, Kuching, Sarawak
March 24-27: Dataran Pahlawan, Malacca
I must say, a great car with outstanding marketing, the Fiesta will undeniably be a Malaysian winner….
I’ve seen a few on our roads and one must admit that it looks wild!
Good job Ford!
the comfy in these kind of ford is the same in a car that is 3 times more expensive; I meant the Japs made..?
go ford fiesta….kick jazz and other japs
Ford has bring up a notch in car competition in Malaysia. Hope this bring more competition to the other ends and we as consumer will be a great advantage in it.
y do this kind of road shows r always focused in either big or popular cities…y don’t they have in places like negeri sembilan , terengganu ,….etc…..actually they need to conduct this kind of activities where people have yet to discover this new cars…no point of conducting in big cities like jb and kl as people are easily accessible to this cars through many showrooms….think
Its customer profiling think. Companies market their products at places where they estimate there would be maximum interests in buying. Kuching is as Eastern as they could get. Plus they’re not betting on the Japanese loving Penagites to bite too. This maximizes resources yield. Its actually what Europeans and some American ones practice, which is selective market penetration. You choose the battlefield where you can win. Lessons from Custer?
I test drive this car already (Fiesta S) and tested it from Kuantan to Kuala Terengganu. The engine was responsive, very2 easy to overtake at highway. The 1st and 2nd gear a bit strange feeling. Cornering was excellent thanks to vehicle stability control, 16inch wheel and sport tuning suspension. The quality of plastic used for cabin was high than any japanese brand with that price range (RM85K). NHV was very2 good…I’m enjoying the sound system.
Downside was the side mirror…the image in the mirror was found to be not as real as toyota or perodua…(due to styling)..
For the side mirror, if not mistaken it is dual zone mirror. which mean u got “real” view on inner side and bit of “fake” view on otter side.
the reason is to cover the blind spot most car having. for me it a safety feature. just maybe we have to take time to familiar with it & yet we don hav to put those ugly round “blind spot mirror on our car :-)
Great !!! I also planning to buy a fiesta . Just still keep waiting to buy a better spec ,will they bring S1600 spec or 3 door hb to m’sia ? How your guys feel ?
OMG American Idol! :P
Bring on the manual transmission for this car!!