Remember the sexy red Lexus LF-LC concept we were raving about earlier in the year? The Detroit showstar went on to bag this year’s EyesOn Design Award for best concept car at Detroit, and most commentators were also generous in their praise. The bosses at Toyota has heard the chorus of good reception, and the LF-LC now stands a chance at making production!

“A decision has not been taken. But we’re now up to a 50% chance from a 0% one. Every top Toyota Motor Company manager is aware of the great reception it has received and now we’re talking about how we can do it and fit it into the product plan,” Lexus product planning chief Karl Schlicht told Autocar UK at Geneva.

Schlicht, who will be product planning head at Toyota and Lexus Europe from next month, said that the idea for such a dramatic Lexus production car would have been binned by Toyota top brass if not for the concept car, which was designed by the Calty Design Centre in America. The folks at sunny California were “let loose” and only had one brief – it must be a 2+2 coupe.

“The only parameter was size. We wanted the designers to create excitement. We’d never get it built from a product planning point of view on paper, but people have seen the concept and fallen in love with it. Dealers have gone crazy for it as well,” Schlicht added.

Click here to view our previous post and full gallery of the LF-LC.